The ChatGPT edge: Why people are embracing US$200 AI bills...
There’s no limit these days to the uses of artificial intelligence (AI). The technology promises to do everything faster, smarter, and better than humans. While Wall Street and Silicon Valley may be at the forefront of AI excitement, everyday people are also embracing AI, seeking to enhance their own capabilities.

OpenAI's ChatGPT: Making AI Accessible
Over two years ago, OpenAI released its chatbot ChatGPT, which marked a significant milestone in making AI more accessible to the public. Previously perceived as technical and abstract, AI is now being utilized by a wide range of individuals, from stay-at-home parents to financial professionals, through a variety of AI-enabled apps.
According to a recent Gallup poll, over 35% of Americans are using AI-powered products on a weekly basis. To further enhance their AI experience, many are willing to invest financially.
Paying for AI Capabilities

ChatGPT offers a free AI chatbot version, but users can opt to pay up to US$200 per month for unlimited access to advanced models. Similarly, apps like Midjourney and Canva offer paid versions, each priced at around US$10 per month. For those who heavily rely on AI tools, this expenditure can equate to subscribing to multiple streaming platforms for entertainment.

Vasant Dhar, a professor at New York University’s Stern School of Business, notes the widespread appeal of AI applications, ranging from virtual companions to investment guidance. The convenience and efficiency offered by AI make the investment worthwhile for many.
Real-life Applications of AI
Users like Jessica Valvo from New Jersey have integrated ChatGPT into their daily lives, using AI-generated ideas for content creation and audience engagement. By leveraging AI suggestions, individuals are exploring new ways to monetize their platforms and streamline tasks, from filming videos to managing household chores.
For content creator Will Francis in England, AI tools serve as virtual assistants, helping with tasks like email drafting, transcription, data analysis, and presentation creation. The diverse capabilities of AI tools provide users with valuable assistance, saving both time and effort.
AI as a Personal Coach
AI can also function as a personal coach, offering guidance and support in various aspects of life. Users find value in ChatGPT's ability to act as a "co-thinker" for analysis and decision-making. The personalized interactions with AI tools, like offering career advice or creative inspiration, create a unique user experience.
Despite the financial commitment, users like Duncan Rogoff from San Francisco view the benefits of AI subscriptions as worthwhile investments. Tools like Midjourney, Anthropic’s AI assistant Claude, and ChatGPT provide essential support for tasks such as image generation, analysis, and content creation.
As AI continues to evolve and expand its capabilities, users find themselves increasingly reliant on these tools for productivity and creativity, justifying the cost of subscription services.