AI Stealing Jobs: Ad Agency Replaces Copywriters, Designers with AI Tools
Many people believed that it would be years before AI bots would start replacing jobs. However, a major marketing and advertising agency in China has already replaced its copywriters and designers with advanced AI tools like ChatGPT and Stable Diffusion. This has raised concerns about the impact of technology on jobs globally.
For a long time, people have been worried that AI would mainly take away white-collar jobs from engineers and those employed in creative professions. But the advertising industry in China is already seeing a significant impact on copywriters and designers, who have been replaced with generative AI tools. BlueFocus, a major Chinese marketing and advertising firm, recently announced that they would indefinitely discontinue the use of third-party human copywriters and designers in favor of AI technologies like ChatGPT.
The Beijing-based company claimed it will immediately slash some outsourced expenditures, including creative design, copywriting, and short-term contracts, “to fully embrace generative AI.” Since acquiring Microsoft as a client this year, the business has been betting big on AI. Microsoft has made a significant investment in ChatGPT developer OpenAI. BlueFocus has access to ChatGPT via Microsoft’s cloud service and is investigating how New Bing, which integrates with the chatbot, can bring “new possibilities for outbound advertisers,” based on conversations with traders on the Shenzhen Stock Exchange’s Q&A channel.
According to research published last month by OpenAI, nearly 80 percent of the US workforce might have at least 10 percent of their job altered by generative AI. Goldman Sachs experts predict that ChatGPT-like technologies could replace up to one-fourth of present jobs, particularly in office administration and legal services.
There are concerns about the impact of AI on social and ethical concerns, and many economies have considered regulating generative AI. Italy was the first country to prohibit ChatGPT due to privacy concerns earlier this month, but on Wednesday its data protection office released a set of standards for ChatGPT to complete to be reinstated.
In conclusion, AI tools like ChatGPT and Stable Diffusion have already started replacing jobs, and it is expected that the trend will continue. It is crucial for businesses and individuals to adapt to this new reality and invest in acquiring new skills to remain competitive in the job market.
