How to Use ChatGPT & Google Bard | Lounge Lizard
The rise of AI technology in digital marketing has been nothing short of impressive with ChatGPT, Google Bard, and other AI tools generating content with remarkable efficiency. However, the question remains, will AI technology replace copywriting and SEO experts or will it enhance traditional marketing services? Furthermore, how will these AI tools impact Google search results and SERP rankings? In this article, we will explore the benefits and limitations of ChatGPT and Bard, and how to use them effectively for content and SEO.
Benefits and Drawbacks of AI for Copywriting and SEO
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Productivity
AI technology allows marketers to generate copy quickly and efficiently for different marketing materials and content. These materials may include social media posts, emails, product descriptions, landing pages, blogs, white papers, and budgets. However, while these materials may have proper grammar and sentence structure, they may lack personality or a unique voice. As a result, copywriters are still necessary to give each material a sense of individualism and character. Furthermore, AI-generated content may lack strategic insight, making market analysis or emotion-driven content difficult to translate without a human touch.
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Creative Content
Both ChatGPT and Bard can generate engaging and creative content by providing additional detail and color. However, AI-generated content may lack creativity due to its consistency. By asking the same query repeatedly, the AI-generated content may become repetitive, causing multiple instances of duplicate content online, which impacts SEO performance.
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Versatility
ChatGPT and Bard can both generate copy that speaks to a wide variety of industries and niche markets, adapting the writing style, voice, and tone based on specific parameters. AI tools can bring language accuracy, grammatical correctness, and syntax with no errors. However, a human copywriter should be in charge of ensuring that the content reads appropriately with a fitting keyword optimization.
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Cost-Effective
Both ChatGPT and Bard are free services and a very economical option for small businesses and startups. However, ChatGPT does offer a subscription service with 'Pro Features,' which include GPT-4.
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Risk of Inaccuracies and Ethical Concerns
Chatbots powered by GPT-3 or Bard may contain factual inaccuracies or errors, requiring additional proofreading and editing to achieve brand voice and marketing standards. There is also the issue of plagiarism, copyright infringement, and ethical implications of replacing human workers with automation.
Conclusion: AI tools like ChatGPT and Bard have impressive capabilities that can be of great use to digital marketers. However, marketers must understand the limitations of AI-generated content ultimately. A human touch is still inevitable in keyword research and generating authoritative, expert content. Furthermore, Google algorithms continue to evolve, and so marketers need to keep up with new technologies to prevent incurring stiff penalties or losing rank on the SERPs.
