Apple and OpenAI made an unbelievable deal to bring ChatGPT to iOS 18
At WWDC, Apple announced its plans for the upcoming iOS 18 update, which will include integration with OpenAI's ChatGPT. Contrary to expectations, the partnership between Apple and OpenAI did not involve any monetary transaction.
Apple's Strategic Move
According to a report by Bloomberg's Mark Gurmann, Apple chose to offer OpenAI access to its vast customer base as a strategic move, considering it as a valuable asset. The tech giant believes that by incorporating OpenAI's technology into millions of its devices, it can provide significant value to its users.
Monetary Implications
Although Apple did not pay OpenAI for ChatGPT integration, it is anticipated that Apple's adoption of generative AI capabilities may lead to financial gains for the company. The increased usage of ChatGPT could also result in higher expenses for OpenAI, as it relies on Microsoft's Azure servers to host the service.
Anonymous sources familiar with the matter shared that Apple sees the promotion of OpenAI's brand and technology as a mutually beneficial arrangement. While no direct payment was involved, the indirect benefits for both parties could be substantial.
Market Dynamics
The unconventional nature of the deal underscores Apple's influence in the market, showcasing its ability to drive industry trends and collaborations without traditional financial transactions. By leveraging its user base and technological ecosystem, Apple has positioned itself as a significant player in the AI landscape.
