The Power of Pixie: Pinterest's AI Enhancing User Engagement

Published On Sun Aug 18 2024
The Power of Pixie: Pinterest's AI Enhancing User Engagement

Pinterest's AI Recommender, Pixie, Boosts User Engagement by 50 ...

Goal

Pinterest developed Pixie, a scalable graph-based real-time recommender system, to address the challenge of providing personalized recommendations from over 3 billion items to 200+ million users in real-time. The system was created to improve user engagement and overcome limitations of traditional recommendation systems that struggle with large-scale, real-time personalization.

Methodology

How to reach new customers with a Pinterest business account

Key findings

Analysing Pinterest's Personalised Pin Recommendation Algorithm

Recommendations

Implications

Scaling the Instagram Explore recommendations system - Engineering

Alternative perspectives

AI predictions

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