Apple renews talks with OpenAI for iPhone generative AI features ...
Apple Inc has renewed discussions with OpenAI about using the startup’s generative AI technology to power some new features being introduced in the iPhone later this year, according to a report by Bloomberg News. The companies have begun discussing terms of a potential agreement and how OpenAI features would be integrated into Apple’s next iPhone operating system, iOS 18, as reported by sources familiar with the matter.
Apple and OpenAI have not responded to requests for comment from Reuters. Last month, Bloomberg reported that Apple was also in talks to license Google’s Gemini chatbot for new iPhone features. However, Apple has not finalized its decision on partners and could potentially reach agreements with both OpenAI and Google, or with another provider altogether.
Apple's Investment in Generative AI Technology
Apple has been slower to roll out generative AI technology compared to competitors like Microsoft and Google. Generative AI can produce human-like responses to written prompts, and Apple CEO Tim Cook announced earlier this year that the company is making significant investments in this technology. More details about how Apple plans to implement generative AI will be revealed later this year.
While Apple explores partnerships for generative AI features, the company continues to innovate and adapt to changing technological landscapes to enhance user experiences.
