ChatGPT and Generative AI in Content Marketing: Reality, Hype, and Risks
The emergence of generative AI tools like ChatGPT and DALL-E2 has transformed content marketing in several ways. AI tools provide marketers with creative ideas, save them time, and even generate imagery and video for content. However, while AI presents several benefits in content marketing, it also poses some risks such as inaccuracies, copyright infringement, and plagiarism.
Despite these risks, generative AI is set to revolutionize content marketing forever, especially in the areas of ideation, saving time, and generating content. According to a recent 2022 Aira survey of marketers worldwide, over 58% of respondents stated that they already used AI tools to optimize existing content.
The most effective ways ChatGPT and other generative AI tools have improved content marketing include repurposing content to create related content, personalizing it by tracking buyer and customer behavior, generating millions of competitive keywords to create high-ranking content, and testing content to determine which yields the best results.
However, despite the excitement around generative AI, only 13% of marketers in the Aira survey think AI-generated content is already indistinguishable from human-generated content. This suggests that generative AI may not be able to fully replace content marketers when it comes to creating content that is original, brand-specific, authoritative, and ready to publish.
To fully capitalize on the use of ChatGPT and AI tools for content creation, it is recommended to craft a content strategy, leverage the right resources, test for performance, do research, and add in the human element whenever possible.
In conclusion, while generative AI is a powerful tool transforming content marketing, it is important to understand its limitations and potential risks. To learn more about ChatGPT and Generative AI in Content Marketing, we recommend purchasing the report using code CHATGPT100 for $100 off.
