Traveling At The Speed Of CES | Jācapps
As you read today’s blog post, it’s likely we are at 37,000 or so feet, winging our way home from windy Las Vegas to frigid Detroit. Yes, we’re flying Delta, “the official airline of Jacobs Media.” It’s appropriate because they were the first airline to ever keynote and exhibit at CES back in 2020.
To celebrate its 100-year anniversary, Delta took their CES participation this year to a whole new level, keynoting a couple of days ago at Sphere. Not only is that a first for an airline, it also marks a new co-promotion partnership between CES and Sphere. So smart.
The Collaboration
Last year, shortly after Sphere opened, we took our Jacobs Media tours of radio broadcasters “off campus” to this amazing venue to view the incredible Postcard From Earth film. Sphere represents technology and innovation at its best, so this new collaboration with CTA makes a world of sense.
At the keynote, Delta did it up right, featuring its congenial CEO Ed Bastian, along with appearances by the airline’s new content partner, Tom Brady, as well as a performance by Lenny Kravitz. It was another lesson from the “school of thinking big,” the only way to play it in this fast-moving world of AI, innovation, and change. I know our tour attendees felt this way, especially the many first-timers to CES.
The Impact of AI
Suffice it to say, the AI train has left the station. It may be early days with AI for some of us, but the world of tech has been dealing with this fast-moving technology for many years now. Companies like Amazon and Netflix have been utilizing AI for recommendations and predictions based on user data.
One inescapable conclusion from Nvidia Founder/CEO Jensen Huang to start off CES 2025 is the incredible acceleration of technology in every industry and life activity. The pressure to adopt AI technology is evident in various sectors, creating an alphabet soup of innovation.
The Need for Speed
The element of speed in innovation is simply breathtaking. What used to take years to bring a product to market now only takes months. Companies are constantly evolving to keep up with the fast-paced AI marketplace, as seen at CES.
Nvidia’s Huang paints the picture of all those AI tributaries that emanate from his company’s technology. The rapid advancements in AI technology require industries to adapt quickly to remain competitive and relevant.
Adapting in the Radio Industry
For radio broadcasters, the pressure to embrace AI and technology can be daunting, but it is necessary for staying ahead in the industry. Delta's proactive approach in adopting technology highlights the importance of innovation in providing personalized services to customers.
This year’s CES highlighted the changing landscape of technology and its impact on the radio industry. Embracing AI and its effects on operations is crucial for the future of radio broadcasting.
Embracing Change
The AI train isn’t just out of the station; it is careening our world at a super-high rate of speed, creating disruptions and opportunities. Adapting to the trends and utilizing AI technology can enhance brands and drive growth in the industry.
At moments like this when industries find themselves at a crossroads, it is essential to embrace change and innovation. Just like UCLA’s men’s basketball legend John Wooden, winning championships through speed and action, industries must adapt swiftly to thrive in the fast-paced world of AI.
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