Celebrity endorsements: Getting it right! - Reputation Today
**The Times They Are A-Changin' 2024** 2.0 version written by AI ( I generated it on ChatGPT )
Come gather 'round people, wherever you roam And see that the world feels like the twilight zone Accept that the future's not written in stone If your time to you is worth savin' Then you better start actin', or you'll sink like a stone For the times they are a-changin'
Come activists, speakers, and voices so loud Keep shining a light, cutting through the dark cloud For the truth is now needed, to be sung out proud There's no time for complacency For the times they are a-changin'
Come leaders and lawmakers, heed the call Don't stand in the way, don't build up the wall For the people are rising, and justice stands tall The old ways are fading fast So embrace the new, or be left in the past For the times they are a-changin'
Come parents and teachers throughout the land Support the young minds, and try to understand Your children are leading with strong, guiding hands The old world is swiftly fading So stand by their side, and give them a chance For the times they are a-changin'
The recent press on an Indian family that was mistreating its domestics raises the question if Indians are incapable of doing housework like they do in the West.
Can Artificial Intelligence Make Music?
Of course it can. Just like any other tasks. Being a musician myself (though not a professional) it is a little frightening to know that AI can make music as well. Will it throw musicians out of business? Hopefully it won't.
I have just created a sample. Now I can extend the song, repeat verses, add an outro or intro and make several modifications to my song.
The song is called Morning Rise.
Just for your information these are some of the prompts I used:
Prompts: Prompt: a song about a baker's early morning, hip hop, pop, ballad, soul, guitar, contemporary r&b, bass guitar, piano,
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The World of Celebrity Brands
Kroll is out with its annual survey on celebrities once again. And Virat Kohli in spite of his relatively decreasing fortunes in cricket is no 1 again beating the top film stars.
What is interesting is that almost 50% of the ad spends are now digital. India now really looks like a mature market for digital.
Such is the force of celebrity endorsement in India that the top 25 in terms of television presence had endorsed 311 brands over 22 categories. This pretty much makes India I think a celebrity brand market. Celebrity endorsements dominate brand advertising. And often marketers don't even care about the fit of the brand to the celebrities personality.
Another new trend is that celebrities are now entering our board rooms with interests in startups and other ventures. Celebrities as entrepreneurs are a new trend.
But is mass advertising with celebrities resulting in fatigue. Often one tends to remember the celebrity rather than the brand.
As the overdependence of celebrities for Indian brands becomes more and more prominent, one has to see if this trend is deteriorating the quality of advertising ideas in India since they are so celebrity dependent.
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Doordarshan is First in Launching Artificial Intelligence TV
While Doordarshan is responsible for being the first channel that Indians watched it has largely been eclipsed once the private channels started taking over television.
Now once again Doordarshan is innovating with the country's first AI TV. Two AI generated anchors Krish and Bhoomi will provide weather forecasts, commodity prices, agri research through the Kisan Channel.
