The Guy Who Designed the iPhone Made a New Button
Not exactly known for my fashion sense, my daily attire usually consists of a mix of T-shirts and jeans or shorts, depending on the weather. So, when Jony Ive, the renowned designer behind the iPhone, introduced a new line of high-end jackets in collaboration with Moncler, I was intrigued yet puzzled by the concept. 
Ive's company, LoveFrom, partnered with the Italian luxury brand Moncler to launch a collection of innovative jackets described by Fast Company as a modern take on the shell coat. The line features lightweight, gender-neutral pastel pieces designed to offer versatility and style. 
The standout feature of these jackets is the unique magnetized buttons that allow wearers to easily switch between different outer layers such as a field jacket, parka, or hooded poncho. This modular design enables users to adapt their outfit based on the weather or their mood with just a click of a button.
The Design Process
LoveFrom and Moncler dedicated four years to perfecting the innovative line of coats, with Ive emphasizing the importance of simplicity and elegance in the design. He described the creative process as a "gentle, humble exploration" rather than a disruptive endeavor.
Since his departure from Apple in 2019, Ive has continued to make a mark in the design world, catering to the elite with his minimalist yet sophisticated creations. From designing the royal emblem for King Charles III's coronation to collaborating with OpenAI CEO Sam Altman on AI wearable hardware, Ive's innovative projects continue to push boundaries. 
Future Innovations
While the cost of these jackets remains undisclosed, their unique design and functionality suggest a premium price tag. Ive's reputation for creating exclusive and high-end products aligns with this latest venture, appealing to those who appreciate both style and technology.
As technology continues to evolve, Ive's contributions to the fashion and design industry showcase his ability to blend innovation with elegance, setting new standards for modern apparel. 
