Apple leaps into AI with an array of upcoming iPhone features and a...
Apple has jumped into the race to bring generative artificial intelligence to the masses, spotlighting a slew of features designed to soup up the iPhone, iPad and Mac. The AI technology coming as part of free software updates later this year is being billed as “Apple Intelligence.”
Apple is leaning on ChatGPT, made by the San Francisco startup OpenAI, to make its virtual assistant Siri smarter and more helpful. “All of this goes beyond artificial intelligence, it’s personal intelligence, and it is the next big step for Apple,” CEO Tim Cook said.
Empowering Users with AI
Siri’s optional gateway to ChatGPT will be free to all iPhone users and made available on other Apple products once the option is baked into the next generation of Apple’s operating systems. Apple is giving Siri an extensive makeover designed to make it more personable and versatile, even as it currently fields about 1.5 billion queries a day.
Next-Generation Features
When Apple releases free updates this fall, Siri will be able to handle hundreds of more tasks than it can now. Apple’s upcoming features will only work on more recent models of the iPhone, iPad, and Mac due to the advanced processors required.
Enhancing Creativity with AI
Apple’s AI updates aim to enable users to get more done in less time, while also giving them access to creative tools. For instance, Apple will deploy AI to allow people to create emojis, dubbed “Genmojis,” on the fly to fit the vibe they are trying to convey.
Privacy and Security Concerns
Bringing more AI to the iPhone will likely raise privacy concerns. Apple has gone to great lengths to assure its customers that it can be trusted not to peer too deeply into their personal lives. Apple is harnessing its chip technology so most of its AI-powered features are handled on the device itself instead of at remote data centers, known as “the cloud.”
Conclusion
Despite competition from other tech giants, Apple’s foray into AI with its upcoming iPhone features showcases the company's commitment to innovation and user empowerment. The AI-packed updates are set to revolutionize the way users interact with their Apple devices, promising increased efficiency and creativity.
