Google's AI Mode Disrupts the PR Industry
Google's AI Mode is causing a major disruption in the public relations sector, according to PR strategist Dale Bhagwagar. As Google rolls out this innovative search feature in conjunction with Gemini 2.0 AI Overviews, Bhagwagar highlights the importance for Indian PR professionals to take immediate action in response to this development.
Embracing Generative Engine Optimization (GEO)
Bhagwagar stresses the urgency for professionals to pivot to Generative Engine Optimization (GEO) strategies. He believes that those who adopt GEO before Google's AI Mode concludes its testing phase will gain a significant competitive edge in the industry.
Adapting to AI-Driven Search Environments
Bhagwagar, known for his expertise in Bollywood PR, emphasizes the need for industry professionals to adapt to the changing landscape of AI-driven search. He warns that failing to adjust strategies to accommodate AI systems could result in decreased visibility for brands and clients.
The Rise of AI in Media
The introduction of AI Mode within Google Search Labs offers users a more immersive search experience with advanced reasoning and multimodal capabilities. Bhagwagar explains that this shift represents a fundamental change in how information is discovered and presented, requiring PR professionals to align their strategies accordingly.
