Telegram Vs Whatsapp for Business: Which is Better? | ClickUp
To engage your customers effectively, you need to be where they are. When millions worldwide started using WhatsApp and Telegram for personal communication via text, audio, and video, the platforms’ business potential became too great to be left untapped. With advanced features, both instant messaging platforms allow businesses to personalize customer interactions, integrate with CRM tools or ERP systems, and automate responses for efficient communication. So, as a business owner, which platform should you rely on?
Telegram Features and Benefits
Launched in 2013 by the Durov brothers, Telegram is a cloud-based messaging software. It’s free and can be used on mobile and desktop devices to share files, images, and videos. While each Telegram group can have up to 200,000 members with two-way conversations enabled, Telegram channels allow you to share messages with unlimited members in only one-way conversations.
Quick Insight: Small businesses can use Telegram to engage with their customers, broadcast marketing messages, and even facilitate internal communication, especially if they’re dealing with limited budgets.
Telegram offers several versatile features that can be used for both professional and personal communication. Instant messages sent via Telegram can include text, video, audio, and files up to 2GB in size. If you’re logged into your Telegram account via multiple devices, any message you type on a device will get saved as a cloud draft. This allows you to access the draft on another synced device for seamless transitions and communication. Telegram also allows you to delete messages irrespective of when they were sent, enhancing privacy and security.
Telegram users can initiate video or voice calls with other members in private or group chats. You can share your screen, mute other members, and record your calls if required. Telegram also allows third-party developers to build and deploy bots to perform various tasks within the platform, such as automating replies and invites, accepting payments, etc., by using custom commands.
Quick Insight: E-commerce businesses can use Telegram bots to handle order management, customer support, and lead generation.
In Telegram, you can create groups and channels to communicate with multiple users easily. A group can support up to 200,000 users and can be public or private. Channels, on the other hand, are used to broadcast messages to a wider audience.
WhatsApp Features and Benefits
WhatsApp is a secure messaging app owned by Meta AI that is used by people across the world to stay connected to their personal and professional networks. The application provides a reliable way to connect via text, voice, and video calls.
You can use WhatsApp to send instant messages, make video and voice calls, and send voice notes for clear communication. All calls and texts are secured via end-to-end encryption so only the sender and the recipient of a message can read or listen to it.
Pro Tip: Using a pre-approved communication plan template ensures that your business messaging is consistent, professional, and compliant with existing policies and regulations.
WhatsApp allows you to create group chats with up to 1,024 participants at a time. Groups are controlled by admins who can decide whether to enable two-way conversations or if only certain people can post in the group. While sharing sensitive information, switch to ‘Disappearing Messages’, which vanish after a specific amount of time.
WhatsApp Business Platform is designed for medium and large businesses to interact with customers and drive business growth. It uses WhatsApp Business API to integrate with your existing business applications and automate workflows to deliver enhanced customer experiences.
If you’re a small business owner looking to connect with customers, showcase your products, and offer support, the Business App is exactly what you need. The Business app allows you to create a business profile visible to customers that comes with a Meta verified checkmark badge to verify your authenticity.
Comparison: Telegram vs WhatsApp
When it comes to messaging features, both WhatsApp and Telegram offer similar functionalities. However, for reaching out to a broader audience, especially for marketing promotions or announcements, Telegram with its unlimited group capacity is a better choice.
In terms of security, WhatsApp’s end-to-end encryption for all messages makes it a preferred choice for business owners looking to keep their communications secure without additional measures.
Telegram’s unlimited cloud storage and multi-device access provide convenience for users, but WhatsApp’s business-specific features such as product catalogs and secure payments make it a more comprehensive solution for businesses.
Ultimately, the choice between Telegram and WhatsApp for business communication depends on your specific needs and preferences.
