Looker Studio gains new features and partners in July 2024 update
Looker Studio expands its functionality with the integration of Gemini and new Partner Connectors in its latest July 2024 update. This update brings several exciting additions to the platform, enhancing data visualization capabilities and connectivity with various data sources.
Gemini Integration
The update introduces select features from Gemini into Looker Studio, currently available in public preview. Gemini offers a no-code approach to data analysis, enabling users to create custom fields and calculations within Looker Studio without prior knowledge of the platform's formula language. This feature empowers a broader user base to create and manipulate data visualizations effortlessly.
New Partner Connectors
The July 2024 update also introduces a range of new partner connectors to the Looker Studio Connector Gallery. These connectors enable users to connect to various data sources and seamlessly integrate that data into their reports and visualizations.
The new partners joining the Looker Studio ecosystem include Windsor.ai (Typeform, Clockify, GitLab, Monday.com, ConvertKit, Delighted, Everhour, Linnworks, WooCommerce), Catchr (Google Search Console, Pardot, Bing Webmaster Tool), Agorapulse (Agorapulse Social Analytics), Oktopost (Oktopost), Power My Analytics (LinkedIn Business Manager), Doodlytics (Facebook Insights, Instagram Insights, Facebook Ads Insights), s.i.m.b.a (s.i.m.b.a Google Ads, s.i.m.b.a Google Analytics, s.i.m.b.a LinkedIn Page, s.i.m.b.a LinkedIn Ads), and MINT (MINT ARM).
With the addition of these connectors, Looker Studio expands its capability to integrate with a diverse range of data sources, catering to a wider spectrum of user needs and enhancing overall flexibility.
It is worth noting that the deprecation of the Search Ads 360 connector, as announced in April 2024, is now complete. Users are advised to transition to the New Search Ads 360 connector to ensure continued access to Search Ads 360 data within Looker Studio.
