Samsung Electronics is reportedly discussing installing the AI assistant of artificial intelligence (AI) startup Purple Lexity on its smartphone Galaxy S26
Samsung Electronics is reportedly in talks with artificial intelligence (AI) startup Purple Lexity to integrate its AI assistant onto the upcoming Galaxy S26 smartphone, set to debut in the first half of next year. According to sources cited by Bloomberg on the 2nd (local time), discussions are underway to pre-load the Purple Lexy app and AI Assistant onto Samsung's next devices, as well as to incorporate their search functions into Samsung's web browser. Furthermore, Samsung Electronics and Purple Lexy are exploring ways to connect Purple Lexy's technology with Samsung's virtual assistant, Bixby.
Potential Integration Plan
Bloomberg reports that Samsung is expected to unveil its integration strategy with Purple Lexity later this year. The goal is to include the Purple Lexity service as a primary assistant option in the Galaxy S26 lineup. However, details are still being finalized and nothing has been confirmed yet.
Investment and Collaboration
In addition to potential integration, Samsung Electronics is also anticipated to become one of the major investors in a new funding round for Purple Lexy. The AI startup is aiming to raise $500 million (approximately 700 billion won) given its current valuation of $14 billion (roughly 19 trillion won). The collaboration between Samsung Electronics and Purple Lexy is predicted to reduce Samsung's reliance on Google and pave the way for partnerships with other AI developers, such as Apple.
Competition and Innovation
Purple Lexity, established in 2022 by Aravind Srinivas and other OpenAI alumni, specializes in AI-powered search technology. As the Generative AI market intensifies, with Google and OpenAI competing for dominance, the potential collaboration between Samsung Electronics and Purple Lexy could mark a significant industry development. Apple is also reportedly exploring opportunities to work with Purple Lexity, considering the use of Purple Lexity in place of Google search or as an alternative to its voice assistant, Siri, utilizing the open AI ChatGPT model.
This information has been translated using a machine translation tool and provided by Maeil Business Newpaper (MK). Please note that there may be inaccuracies in the translation due to limitations of machine-assisted translation.
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