Salesforce Creates AI Hub in London with £3.1bn Investment

Published On Fri Jun 07 2024
Salesforce Creates AI Hub in London with £3.1bn Investment

US software giant Salesforce to open AI centre in London | Gazette ...

US software giant Salesforce has revealed its plans to establish an AI centre in London. This initiative is part of Salesforce's commitment to investing four billion dollars (£3.1bn) in AI within the UK over the next five years.

The new AI centre will be located in the Blue Fin Building in Southwark, south London. It will serve as an innovation space where industry experts and businesses can collaborate to drive advancements in AI technology.

Salesforce, headquartered in San Francisco, is renowned for its customer relationship management software. The company is shifting its focus towards artificial intelligence, recognizing its growing significance in various aspects of daily life.

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Salesforce UK and Ireland chief executive Zahra Bahrololoumi expressed optimism about the potential of AI to fuel substantial growth for UK businesses. The UK AI market is projected to exceed one trillion dollars by 2035, underscoring the immense opportunities AI presents.

Bahrololoumi emphasized the importance of collaboration among industry experts to develop innovative solutions and surmount challenges. By establishing its inaugural AI centre in London, Salesforce aims to reaffirm its dedication to partnering with customers and stakeholders to leverage the benefits of transformative AI technology responsibly.

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Howard Dawber, deputy mayor of London for business and growth, commended Salesforce's decision to launch its pioneering UK AI centre in the capital. He acknowledged London's emergence as a key hub for AI businesses globally and welcomed the collaborative opportunities that the new centre would facilitate.

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The UK AI centre in London will not only foster innovation and collaboration but also provide training opportunities for Londoners to access future-ready jobs, fortifying the city's economy and commitment to inclusivity.

London Tech Week and AI

The announcement coincides with London Tech Week, commencing on June 10, an annual event celebrating the city and the broader UK as leading technology hubs. Janet Coyle, managing director of Grow London at London and Partners, highlighted London's growing embrace of AI technology and its ambition to lead European AI research.

Research indicates that London is perceived as more supportive of AI development by a significant majority of decision makers in international AI companies compared to other major AI hubs.

Overall, Salesforce's initiative to establish an AI centre in London underscores the city's commitment to fostering technological innovation and collaboration on a global scale.