BONUS EP: "Naavik Gaming Podcast" with Matt Edelman by B.E.A.M.
This week, we're excited to share a panel discussion from the "Naavik Gaming Podcast" with Matt Edelman. Matt is joined by Harry Bienenstock, Head of Growth at Voldex, and Evan Zirschky, CEO of Turning Tables, to discuss how brands and advertisers can effectively engage with Roblox.
In 2023, there were 240 brand activations on Roblox, showcasing the platform's growing popularity for marketing initiatives. With gaming activations offering various outcomes, it's crucial for brands to strategize and allocate their marketing budgets wisely to achieve specific goals in these virtual environments.
Key Takeaways:
- Insights on brand activations on Roblox
- Strategies for brands to engage with the gaming audience
- Discussion on the impact of gaming activations on marketing goals
For the full episode, you can listen on Naavik's podcast page here.
Discover more about the B.E.A.M. podcast and Super League here.
Exploring Innovative Marketing Strategies on Immersive Platforms
This week on the B.E.A.M. podcast, Matt delves into three news stories focused on immersive media, marketing, and AI. The discussions include how luxury brands can engage with the metaverse, replicating successful YouTube strategies on platforms like Roblox, and the impact of Meta's AI tools on advertising effectiveness.
Noteworthy Stories Covered:
- Luxury brand engagement in the metaverse
- Adapting YouTube strategies for Roblox marketing
- Meta's AI tools and their advertising enhancements
Stay updated on the latest marketing trends and strategies by following Matt here.
Evolving Music Industry in Immersive Spaces
Join Matt in an insightful conversation with Jacqui Bransky, VP of Web3 & Innovation at Warner Records, as they discuss the evolving music industry landscape. Discover how artists can leverage immersive platforms like Roblox and Fortnite to enhance their presence and engage with their audience effectively.
Highlights of the Discussion:
- Exploring music's role in the metaverse
- Creative collaborations in immersive spaces
- Insights into leveraging music in virtual environments
For more engaging episodes, follow Matt here and Jacqui here.
Top 3 News Stories on Marketing to Gen Z
In this episode, Matt highlights the top three news stories related to marketing strategies aimed at Gen Z. From Adidas' collaboration with Fortnite to American Eagle's innovative campaign and Duolingo's unique notification approach, explore the evolving landscape of marketing to the next generation audience.
Featured Stories:
- Adidas' partnership with Fortnite
- American Eagle's latest campaign
- Duolingo's notification strategy
Immersive Media, Next-Gen Marketing, and AI Insights
Join Matt as he explores the challenges and opportunities in next-gen marketing, immersive platforms, and AI technologies. From the digital transformation of brick-and-mortar retail to brands' engagement with platforms like Fortnite and Roblox, uncover key insights at the intersection of marketing and technology.
Key Insights:
- Brick-and-mortar retail's tech adaptations
- Brand relationships with gaming platforms
- The impact of AI initiatives on marketing
For more updates and discussions, follow Matt here.
