Will ChatGPT Change SEO as We Know It Today?
ChatGPT is a free AI tool developed by OpenAI, which answers every question and provides users with an exact answer. It recently gained some traction in the tech world and has been dubbed "the chatbot that could outsmart Google." With the power to give a direct and correct answer to a specific question, ChatGPT promotes efficiency by answering users' needs directly. But will it become the new Google when answering a specific question?
Google vs. ChatGPT: Which Will Prevail?
Google has been around for many years and has undergone numerous algorithm changes and technical improvements. ChatGPT, on the other hand, is a relatively new tool in the market that is yet to be tested with the same complexity and precision as Google. However, if ChatGPT proves to be effective at its job, it could potentially launch an assault against Google's domination of the search engine market.
While Google lists as many websites as possible on its platform, ChatGPT provides a direct answer to a specific question. Google's revenues come from advertising, meaning that the more competition there is, the higher the chances that people will pay to be number one. Thus, Google can't give just one answer. ChatGPT, however, promotes efficiency by answering users' needs directly.
Google recently invested a significant amount of money in a new generative content startup, which shows that Google is investing in AI-centered technology. This change in direction is not necessarily because ChatGPT is the new "it girl," but mainly because it changes how people access information. ChatGPT may seem like an easy way to generate content for your blog, but Google can recognize AI-written content. Therefore, blog posts generated by AI won't help your SEO. Google only rewards websites that use human-written content.
Boosting Your SEO
If you want to rank higher in Google searches, you need to ensure that you have a human touch in what you produce. Not only will this create a better user experience, but Google will also prioritize results with the human touch. So don't be tempted by ChatGPT to boost your SEO - it's a recipe for disaster! Use human-written content to create better user experience elements and rank higher in Google searches.
It's important to note that ChatGPT is not a threat to SEO as we know it today, but rather an enhancement. With this tool, users can get a direct answer to a specific question readily without wasting time sifting through several websites to find an answer. Therefore, instead of seeing ChatGPT as a rival to SEO, we should view it as a helpful tool and integrate it into our overall SEO strategy.
