Meta AI, DDB Mudra, Contextual OOH Advertising | Media4Growth
The campaign is conceptualised by DDB Mudra. DDB Mudra conceptualised the launch of Meta AI in India, Meta’s new intelligent AI tool, with a campaign inspired by a question every Indian has asked or been asked while navigating the monotony of daily routine – “Aaj kya karoge?”
With a deep understanding of the industry and consumer trends, the team identified a key challenge when it came to AI: the narrow perception of AI as merely a utility tool. This, coupled with the mundaneness of the everyday, limits people’s ability to explore the uninhibited creative potential of an AI tool. The campaign extended beyond films to contextual YouTube ads featuring prompts tailored to people’s real-time searches. In Delhi and Lucknow, contextual billboards spoke the local language – capturing the habits and quirks of the city.
Mahima Mathur, Creative Director, DDB Mudra
Talking about the creative process and the approach to the campaign, Mahima Mathur said, “We didn’t want to introduce Meta AI with the usual fanfare. We wanted India to find it in its own way – in places we already live and love. In a WhatsApp chat. While scrolling through Facebook. In an Instagram group. ‘Aaj kya karoge?’ isn’t just a line. It’s a friendly nudge. An invitation to think a little bigger, try something new, and let Meta AI make it all a little easier, one day at a time. With this campaign, the aim was to maximise reach and awareness about Meta AI, by nudging people to take notice of its capabilities as a relatable, intelligent and above all, a truly personalized AI tool.
- OnePlus India takes over Bengaluru Metro with full-train wrap
- Flipkart and Cycle Pure Agarbathi bring the magic of Pongal to Chennai and Coimbatore
- “Diwali ka Ladoo, Halloween ka Kadoo” – Flipkart Minutes’ quick-shift campaign by DDB Mudra
- DDB Mudra wins the creative mandate for Narayana One Health
- Omnicom names DDB’s Aditya Kanthy CEO of newly formed Omnicom Advertising Services in India
- MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki
- Rohan Ekbote, GM, Vodafone Idea joins OAA 2023 jury
The campaign is executed by Rapport Chrome, Xperia Group, and Posterscope. The creative idea was brought to life by Talented and implemented in partnership with Signpost. The campaign is conceptualized by QMP Triloke. The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site.
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI to leverage the opportunity.
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built.
Aman Nanda, CSO & Head of Marketing, Times OOH
Aman Nanda discusses AI's role in reshaping the OOH advertising landscape. Jithu Prasad, Founder and CEO of Advertalyst, suggests that AI can help unlock more budgets for OOH, giving advertisers the necessary tools for effective campaigns.
OAA 2025 onboards Goldee Patnaik, VP, Marketing & Communications Head, itel Mobile to its jury panel. CEO & Founder of PODO Media Network, Daewon Kim, is set to speak at OAC 2025. Urvashi Arya, Senior Brand Manager at Bausch & Lomb, joins the OAA 2025 jury. Pernod Ricard India’s Head of Media and Digital, Aatika Ansari, also joins the OAA 2025 jury.
