Adobe's AI Tools Revolutionize Video Editing
Adobe is following in the footsteps of AI-powered companies ChatGPT and Midjourney with its latest set of AI tools. The new family of generative AI tools, titled Adobe Firefly, is set to revolutionize video, audio, animation, and motion graphics editing using text-to-image technology. While still in preview, the potential of these tools to democratize video editing is clear.
Features
The new AI-powered text boxes will allow video editors to edit every aspect of a video's creation. Users will be able to edit music, sound effects, text, logos, and b-roll easily using the natural language processing of the tools. One notable feature is the ability to create captions automatically, which converts a transcript into perfectly timed captions for short-form social videos. Similarly, the "find b-roll" button allows suitable cut-away clips to be effortlessly added to a video timeline.
One of the more exciting features of Firefly is the "generate storyboards" button, which scans a script and sketches out an entire sequence of shots for the video creator to follow. These editing tools offer novice video editors a new level of effectiveness and creativity in the video editing process.
Time-saving potential
The time-saving potential of these new Adobe AI tools is impressive. The text-to-color enhancement feature, for example, allows users to apply a desired time of day, season, or color scheme to a video, which then applies the necessary edits. Additionally, the AI can understand vague prompts, such as "make this scene feel warm and inviting," making these tools beginner-friendly and easy to use.
Conclusion
While these editing concepts are still in their early stages, the potential for video creation is huge, especially for anyone who makes commercial or social media shorts. By moving from a world of video editing apps that are packed with arcane symbols and jargon to ones with simple text boxes that can understand vague prompts, Adobe's Firefly tools open up video editing software to a wider audience. The more specific users are with their prompts, the better the final result will be. These AI tools do not replace genuine creativity or skilled video creators, but they do offer novice users a new level of effectiveness and ease-of-use in the video editing process.
