Project Magi: Google's new search engine Magi 2023

Published On Mon Apr 17 2023
Project Magi: Google's new search engine Magi 2023

Magi Google, New AI Search Engine

Google is feeling the heat after recent news that Samsung is considering a switch to Microsoft's Bing search engine as the default for its Galaxy smartphones and other devices. To stay in the race to bring the best AI capabilities to web search, Google is now scrambling to upgrade its existing search engine with AI features under Project 'Magi'. This news reportedly caused "panic" at Google because the company receives $3 billion annually from Samsung to be its default search engine.

What is Google Magi?

In response to the news, Google is developing a new search engine that promises to deliver a more personalized experience for users. The search engine will be powered by artificial intelligence (AI) technology and anticipate users’ needs by learning what they want to know based on their search queries. This marks a significant departure from Google's previous attempts to personalize search results, which were limited in their effectiveness. The engine will offer lists of preselected options for objects to buy, information to research, and other relevant information as well as being more conversational, making it feel like talking to someone rather than a machine.

In addition to the new search engine, Google is also working on Project Magi, a project that aims to add new features to the existing Google Search. The project is being developed by a team of over 160 employees and will allow searchers to complete transactions such as buying shoes or booking flights. It will also allow users to answer questions about software coding and write code based on their requests. This development opens up a new revenue stream for Google, as it can incorporate search ads into the financial transactions carried out on the platform.

Google is also exploring other projects to stay ahead of the competition, including Google Earth's mapping technology with AI, search for music through a conversation with a chatbot, GIFI, which uses AI to generate images in Google Image results, Tivoli Tutor, which teaches users a new language through open-ended AI text conversations, and Searchalong, which lets users ask a chatbot questions while surfing the web through Google's Chrome browser.

When will Google Magi be available?

The public debut of Google's Magi is expected to take place in May, likely at the company's annual Google i/O developers conference. About one million users in the United States will have access to the new AI features at launch, with support for up to 30 million users expected by the end of 2023. Google is also keen to make sure that its search engine is ready to handle the massive influx of users.

Samsung almost changes to Bing?

The development of AI-powered search features and projects is not only a response to the news of Samsung's potential switch to Bing, but also a sign of Google's ambition to make sure its search engine remains ahead of the competition. As the search continues to evolve and change rapidly, it will be fascinating to see how search ads, SEO, and other forms of marketing adapt to keep up with the changes. Google is also working to ensure that its AI-powered search engine is ready for the future, with a focus on more personalized and conversational experiences for the user.