Google and NBC are using AI to try and stick the landing at the Paris Olympics
Google is partnering with NBCUniversal and Team USA to bring artificial intelligence features to the Olympic and Paralympic Games in Paris. The collaboration will showcase Google's Gemini AI models to enhance the viewing experience of the events both on television and online.
AI Enhancements for Viewers
One significant aspect of the partnership involves NBC commentators utilizing Google Search's AI Overviews feature during their coverage. This will allow them to provide quick insights and in-depth information about various sports, athletes, and Olympic regulations. The goal is to demonstrate how AI Overviews can efficiently address inquiries in a single search, ultimately enriching viewers' understanding of the games.
Notably, former SNL star and NBC's "chief superfan commentator," Leslie Jones, will leverage Google's Gemini AI to delve into the Games and acquaint herself with new sports in real-time. The AI Overviews will also be accessible on NBC's social media platforms, aiming to enhance the accessibility and engagement of Olympics enthusiasts.
AI Initiatives by Intel
Google's AI initiatives complement Intel's efforts in infusing AI tools into the Olympic experience for athletes. Intel has introduced an Olympic chatbot to assist athletes in navigating the Olympic Village and its surroundings. The company has also collaborated with Samsung to develop an AI-powered identification tool for tagging athletes during events.
Additionally, Intel's AI capabilities are producing event highlights, and a feature called 'Your Daily Olympic Recap on Peacock' will offer tailored highlight reels narrated by an AI version of broadcaster Al Michaels.
Expanding Coverage Through Partnerships
Google's partnership extends the reach of Gemini across its platforms to broaden Olympics coverage. Olympians and Paralympians are encouraged to utilize Google Lens, Circle to Search, Immersive View in Google Maps, and Gemini to explore Paris and share their experiences on NBC's social media channels. This collaboration serves as a platform for Google to showcase its AI products and generate global interest through the Olympics.
In a statement, Google Vice President of Marketing Marvin Chow highlighted the significance of the partnership with Team USA and NBCUniversal, emphasizing how Google's AI innovations are enhancing fan experiences during the Olympic & Paralympic Games.
With Google and NBC leveraging AI technologies to revolutionize the viewing experience of the Paris Olympics, it's clear that artificial intelligence is playing an increasingly integral role in enhancing engagement and accessibility for audiences worldwide.
