OpenAI's New SearchGPT Feature: Is Google in Trouble?

Published On Fri Jul 26 2024
OpenAI's New SearchGPT Feature: Is Google in Trouble?

OpenAI tests ChatGPT-powered search engine that could compete with Google

SAN FRANCISCO (AP) — OpenAI is currently testing a ChatGPT-powered search engine that has the potential to rival the well-established search giant, Google. This new development could have a significant impact on the flow of internet traffic, particularly for users seeking news and other relevant information in real-time.

OpenAI: Associated Press, OpenAI partner to explore generative AI use in news

On Thursday, OpenAI, based in San Francisco, announced the release of a preview version of the SearchGPT feature. This release is targeted towards a select group of users and publishers in order to gather valuable feedback.

Google's Shift Towards AI-generated Summaries

Google to roll out AI-generated summaries at top of search engine

Earlier in May, Google made a significant change to its search engine by incorporating AI-generated written summaries that now frequently appear at the top of search results. The primary goal of these summaries is to provide users with quick answers to their search queries, reducing the need to click on external links for further information.

Despite extensive testing with a limited user group, Google's transition to AI-generated summaries has not been without flaws, revealing the potential risks associated with relying solely on AI chatbots for information retrieval.

Microsoft's Involvement

Microsoft, a key partner of OpenAI, is also experimenting with AI-generated summaries on its Bing search engine, indicating a broader trend towards integrating AI technologies into search functionalities.

Associated Press, OpenAI partner to explore generative AI use in news

The partnership between The Associated Press and OpenAI includes a licensing and technology agreement that enables OpenAI to access a portion of AP's extensive text archives, fostering collaboration and innovation in the field of artificial intelligence.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.

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