OpenAI Strikes Licensing Deal with People Magazine Publisher
The publisher of People, Better Homes & Gardens, Investopedia, Food & Wine, and InStyle, known as Dotdash Meredith, recently signed an agreement with OpenAI. This deal, finalized on Tuesday, allows for the utilization of AI models in D/Cipher, their ad-targeting tool. Subsequently, Dotdash Meredith will grant ChatGPT a license to use its content.
Collaboration Details
Through this collaboration, OpenAI will train AI models using its articles, connect them to the chatbot, and incorporate content from Dotdash Meredith publications into ChatGPT. New AI features are set to be developed for the magazine’s readers as part of the partnership between Dotdash Meredith and the AI company.
Enhancements to D/Cipher
Dotdash Meredith aims to enhance D/Cipher, which aids marketers in locating customers based on the content they consume, by leveraging OpenAI’s models instead of cookies. In preparation for a cookie-less future, the publisher emphasized in a press release that OpenAI’s models will "supercharge" D/Cipher’s targeting technology. By employing AI models, Dotdash Meredith plans to refine the advertising solution for a more precise and nuanced approach.
Industry Response and Partnerships
CEO of Dotdash Meredith, Neil Vogel, stated, “We have not been shy about the fact that AI platforms should pay publishers for their content and that content must be appropriately attributed.” Dotdash joins the ranks of other news outlets like The Associated Press, Business Insider publisher Axel Springer, The Financial Times, and Stack Overflow in partnering with OpenAI to enhance their content capabilities.
Despite OpenAI's licensing agreements, not all news outlets have reacted positively. Following a similar case involving The New York Times, newspapers under Alden Global Capital, including the New York Daily News and the Chicago Tribune, have sued OpenAI and Microsoft for alleged copyright infringement.
