Top GenAI Tools For Optimal Campaign Performance - CXM Today
In the era of innovation where customer preferences are dynamic, C-suite leaders are constantly investing in genAI-powered tools to enhance the results of their marketing campaigns. A Gartner survey revealed that over 54% of CMOs have increased their investment in genAI-powered technology to improve their marketing performance. From the introduction of Mailchimp’s Intuit Assist for email campaign optimization to Infosys Aster’s GenAI-amplified marketing capabilities, this disruption continues to thrive. Delving into the CX-focused genAI advancements made over the past two years, CXM Today picked the top 10 genAI tools for campaign optimization.
Criteria for Selecting a GenAI Campaign Tool
The following criteria can be considered before opting for a genAI campaign tool:
- Adobe GenStudio is a genAI-first marketing tool empowering teams to quickly plan, create, manage, activate, and measure on-brand content to maximize impact. Officially launched in late March 2024, GenStudio leverages Adobe Firefly’s capabilities to efficiently produce high-quality content while adhering to brand guidelines, including customer persona. As a consequence, the tool ensures that AI-generated copy and images are relevant, on-brand, and aligned with the chosen customer segments.
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GenAI Tools Overview
- Jasper AI Copilot is part of Jasper for Business, offering genAI-powered features for optimizing marketing campaigns in minutes. Leveraging its genAI-powered image creation features, enterprises can create customized brand voices. In late August 2023, Jasper partnered with Google Workspace, Webflow, Zapier, and Make to leverage AI as part of an omnichannel strategy, offering on-brand AI for faster campaign creation.
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Conclusion
In conclusion, the use of genAI tools has become essential for marketers to achieve optimal campaign performance in today's dynamic landscape. Leveraging the power of artificial intelligence, these tools offer innovative solutions to enhance customer engagement and drive business growth.
