Microsoft Implements ChatGPT AI for Digital Advertising
Microsoft Corp. has taken a leap in revolutionizing its $18 billion ad business by introducing artificial intelligence chat to its digital advertising. As Kya Sainsbury-Carter takes over the reins of the company’s digital advertising business, she is presented with the shiny new toy to play with: ChatGPT AI. Ms. Sainsbury-Carter, a 17-year veteran at Microsoft, was named the first woman to lead the company's advertising business in March. This was a few weeks after Microsoft integrated the chatbot ChatGPT, made by OpenAI (a startup in which Microsoft owns a 49% stake), into its Bing search engine. Microsoft then began experimenting with paid advertising links in chat results.
Using ChatGPT AI for digital advertising is a significant step towards automating the advertising process. It will increase efficiency, reduce human error, and be more targeted towards audiences. The implementation of ChatGPT AI will enable Microsoft to use AI for programmatic advertising and audience targeting, making sure the ads reach the right people at the right time. AI-assisted data analysis will be quicker in identifying trends and patterns, which will improve the decision-making process when managing ad campaigns.
With this move, Microsoft aims to stay ahead of the curve and outpace its competitors. The addition of ChatGPT AI to their digital advertising business demonstrates their commitment to innovation and equips them with a valuable tool to run ad campaigns on various platforms. The integration of ChatGPT AI into Microsoft's advertising ecosystem is likely to beckon a new era of automation that will transform the digital advertising industry.
