Meta takes new approach in labelling AI-generated content
Meta has recently made changes to its labelling of AI-generated content, replacing the previous 'Made with AI' label with 'AI info'. Users can now click on this label to gain insights into whether the content is AI-generated or has been modified using retouching tools.
This decision comes as part of Meta's efforts to accommodate a wider range of content on its platforms, particularly content that has been enhanced by AI technologies. The company had previously introduced the 'Made with AI' label for videos, images, and audio files identified as AI-generated by its systems.
Enhancing Clarity and Context
However, some users found the 'Made with AI' label confusing, as it also encompassed content that had undergone minor edits using AI tools like retouching. In response to this feedback, Meta acknowledged that the labels did not always align with user expectations and lacked sufficient context.
In an updated blogpost, Meta explained its decision to transition from 'Made with AI' to 'AI info' across its apps. This new label allows users to access detailed information about the utilization of AI in the content, providing transparency on whether the content is AI-generated or AI-enhanced.
Addressing Industry Concerns
Meta's focus on AI has not been without challenges, particularly in the European Union (EU) where the company faced criticism for its data usage practices to train AI models. Privacy advocacy group Noyb filed complaints against Meta with 11 data protection authorities, including Ireland's Data Protection Commission (DPC), over concerns about using customer data for AI training.
These developments also caused unease among artists on Instagram, leading some to seek alternative platforms like Cara for publishing their content. In response to these pressures and regulatory scrutiny, Meta decided to pause its plans to train large language models using public content on its platforms at the request of the DPC.
While this move was deemed a setback for European innovation by Meta, it reflects the company's efforts to navigate the complex landscape of AI ethics and data privacy regulations.
As Meta continues to evolve its approach to AI-generated content, users can expect more transparency and control over understanding how AI technologies are utilized in the content they engage with on the platform.
