Meta's AI Rollout in Europe Faces Regulatory Hurdles

Published On Sat Jun 15 2024
Meta's AI Rollout in Europe Faces Regulatory Hurdles

Meta Delays Data Harvesting for AI Plans in Europe

Social media giant Meta will delay plans to train artificial intelligence with data harvested from European Instagram and Facebook users weeks after a rights group lodged a complaint against the company with 11 European data regulators.

Meta in May announced plans to expand AI across Facebook and Instagram for European and British customers. "These features and experiences need to be trained on information that reflects the diverse cultures and languages of the European communities who will use them," it said at the time.

Delay in AI Plans

In a Friday update, Meta said it hit pause after coming under pressure from the Irish Data Protection Commission and other European data protection authorities. "This is a step backwards for European innovation, competition in AI development and further delays bringing the benefits of AI to people in Europe," Meta said.

Meta Delays Data Harvesting for AI Plans in Europe

A Meta spokesperson told Information Security Media Group that the delay is temporary and that the company will launch its AI systems in the United Kingdom and Europe soon. He did not provide a timeline on its potential roll-in the future.

Regulatory Concerns

The Irish agency has outsized influence over Meta since the social media giant's European headquarters is in Dublin. Meta said it planned to use publicly shared posts, photos and their captions dating back to 2007 for AI training purposes.

Meta's new AI assistant trained on public Facebook and Instagram posts

Austrian rights group None of Your Business lodged complaints with 11 European data regulators, voicing concerns that Meta would violate at least 10 privacy requirements under the General Data Protection Regulation. NOYB invoked the "urgency procedure" under the GDPR, which calls on supervisory authorities to take an immediate binding decision.

Impact on AI Development

Meta's decision to temporarily roll back its AI plans comes on the heels of Microsoft scaling back its rollout of Recall, an automatic screenshot feature indexed by artificial intelligence.

The EU AI Act: What it means for your business | EY – Switzerland

As companies navigate through regulatory requirements and public scrutiny, the future of AI development in Europe hangs in the balance.

By staying compliant with data protection regulations, companies like Meta and Microsoft aim to build trust with users and authorities alike, ensuring the responsible and transparent deployment of AI technologies.