Meta seeks to train AI model on European data as it faces privacy concerns
Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced its intention to utilize data from users in privacy-conscious Europe to enhance its artificial intelligence models. The social media giant aims to train its AI models, including the Llama AI large language model, using public data from European users to better align with their languages, geography, and cultural nuances.
The company's AI training efforts have been met with challenges due to strict data privacy laws within the European Union, which prioritize individuals' control over their personal information. Recently, the Vienna-based group NOYB, led by activist Max Schrems, raised concerns to national privacy watchdogs regarding Meta's AI training plans, urging regulatory intervention.
Training AI Language Models
AI language models rely on extensive datasets to improve their predictive capabilities, enabling them to anticipate the most likely next word in a sentence. Meta's AI assistant feature, integrated into its platforms in various countries, excluding Europe, aims to leverage public content shared by European users to enhance language understanding and cultural relevance.
Meta has assured that it will not incorporate private messages or content from European users under 18 in its AI training. The company has proactively informed European users about its data usage plans through notifications and emails, offering an opt-out option via an online form.
With the upcoming revision of Meta's privacy policy scheduled for June 26, preparations for training the next AI model are underway. By incorporating European data into its AI training, Meta aims to improve its services' localization and relevance for users in the region.
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