Meta's Messenger gets WhatsApp-like 'Communities' feature. Here's how it works
Meta has introduced a new 'Communities' feature on Messenger, allowing users to join communities without being part of a Facebook group. This feature, initially launched on WhatsApp in 2022, is now accessible to all Messenger users.
The update enables admins to create communities with up to 5,000 members for real-time discussions. Previously, members had to be part of the same Facebook Group to engage in such conversations.
Benefits for Organizations and Groups
This new feature is particularly beneficial for organizations, schools, and private groups, facilitating more coordinated and structured interactions among members.
Explaining the functionality of communities on Messenger, Meta states, “You can create a dedicated community on Messenger to connect with people who share common interests. These communities are managed by community admins and can be joined by anyone on Messenger. Unlike Facebook groups, they offer different features and are more public in nature."
Meta further clarifies, “As communities on Messenger are designed for public discussions, the privacy guidelines differ from personal messages on Messenger and align more closely with community chats in Facebook groups."
AI Chatbot and Verified Program
Recently, Meta also launched its AI chatbot, Meta AI, for WhatsApp business accounts in India and various countries. Aimed at enhancing customer support and product discovery for businesses, the chatbot will also assist in creating ads on Facebook and Instagram.
In addition to the AI features, Meta introduced the Verified program for WhatsApp business app users in select countries. Verified users will receive advanced account support and can utilize WhatsApp across multiple devices for their staff. Businesses with verified accounts will display a Blue checkmark next to their business name on WhatsApp Channel and custom WhatsApp page.
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