Meta and Prada Unite to Develop High-Tech Smart Glasses

Published On Wed Jun 18 2025
Meta and Prada Unite to Develop High-Tech Smart Glasses

Meta is joining forces with the renowned Italian luxury fashion brand Prada to create a cutting-edge pair of AI smart glasses, according to a report by CNBC.

Expanding Horizons

This collaboration signifies a significant step forward for Meta in the realm of wearable technology, moving beyond its current alliance with eyewear powerhouse EssilorLuxottica. While the exact release date for these groundbreaking glasses remains unknown, the partnership with Prada demonstrates Meta's commitment to pushing the boundaries of AI smart glasses technology, extending beyond EssilorLuxottica and its extensive portfolio of brands.

The Latest Ray-Ban Meta Smart Glasses Smash Sales Expectations

Building on Success

The decision to team up with Prada follows the triumph of the Ray-Ban Meta AI smart glasses, which have achieved remarkable sales figures, with millions of units sold. Additionally, Meta has alluded to a potential collaboration with another EssilorLuxottica label, Oakley.

Meta teases smart glasses collaboration with Oakley; launch set for June 20

The eagerly anticipated Oakley smart glasses could be unveiled as early as Friday, with an estimated price tag of around $360.