Meta AI Update: New Memory Function for Personalised Recommendations
Meta has recently made significant updates to its artificial intelligence assistant, Meta AI. One of the key additions is the introduction of a new "memory" feature, allowing the AI to retain important information provided by users during interactions. This enhancement enables the assistant to offer more accurate and personalised recommendations based on user preferences and past activities.
The updated Meta AI now has the capability to store data shared during personal chats, as well as leverage user activity on Facebook and Instagram. By utilizing this information, the assistant can tailor its suggestions to better suit individual needs and preferences. These innovative changes are currently accessible to users in the United States and Canada.
Enhanced Personalisation
For instance, if a user specifies their allergies or dietary restrictions, Meta AI can remember this information and suggest relevant recipes that align with their dietary needs. Moreover, the AI assistant can also retain other pertinent details, such as insights into the user's personal life and relationships.
It is crucial to highlight that users have the ability to oversee the data stored by the assistant and remove specific items if desired. This transparency empowers users to manage their information effectively and maintain control over their privacy.
Smart Recommendations
Meta AI leverages user activity on platforms like Facebook and Instagram to enhance its recommendations further. For example, it can propose weekend activities based on the user's indicated location and the content they engage with, including videos. By considering factors such as age, gender, interests, and interaction with content, including advertisements, Meta AI aims to provide tailored suggestions that resonate with individual users.
The recent update to Meta AI coincides with the rising popularity of the Chinese AI assistant, DeepSeek, which currently holds the top position in the Apple App Store rankings. Despite DeepSeek's success surprising investors, Meta's chief scientist, Yang Le Kun, has expressed reservations about the market's response to the competitor's AI assistant.
Source: Meta
