Meta AI Goes Global: Launches in 41 European Countries

Published On Fri Mar 21 2025
Meta AI Goes Global: Launches in 41 European Countries

Meta AI reaches Europe, with a limited set of features compared to...

Meta has introduced its AI-powered virtual assistant, Meta AI, across 41 European Union countries and 21 overseas territories, including Italy. The service's debut in Europe will initially focus on a smart chat feature supporting six languages: English, French, Spanish, Portuguese, German, and Italian. Meta AI will be seamlessly integrated into key platforms such as WhatsApp, Facebook, Instagram, and Messenger. Notably, following an exclusive period in the United States, Meta AI is now accessible to WhatsApp users in the United Kingdom.

Key Highlights:

Meta has unveiled its virtual assistant, Meta AI, in Europe, signifying a substantial advancement in the company's global reach. The launch, delayed by a year due to European regulatory scrutiny concerning user privacy and data utilization for AI training, has finally come to fruition. Meta AI currently offers an intelligent chat function in six European languages, enabling users to engage with the virtual assistant for information retrieval, trip planning, and general inquiries sourced from the web, all while upholding European user data privacy.

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The virtual assistant is seamlessly incorporated into Meta's major platforms, enabling direct access via WhatsApp, Facebook, Instagram, and Messenger. Despite its initial availability limitation to the US, Meta AI can now be utilized by WhatsApp users in the UK. Nevertheless, some individuals have voiced frustrations over the assistant's integration with the messaging app, expressing a desire for the ability to deactivate it entirely.

Meta AI's European launch reflects a harmonious blend of technological advancement and adherence to the stringent privacy regulations of the European Union. Meta has collaborated closely with regulators to ensure the virtual assistant's compliance with European laws, refraining from utilizing local users' personal data for AI model training.

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This milestone signifies a pivotal moment in Meta AI's global expansion strategy, aiming to deliver advanced functionalities to European users while upholding local privacy regulations.