Maximizing Sales: A Guide to ChatGPT Shopping Optimization

Published On Sun May 11 2025
Maximizing Sales: A Guide to ChatGPT Shopping Optimization

ChatGPT Shopping: How to optimise your ecommerce site | Modo25

OpenAI’s latest update to ChatGPT now includes shopping results directly in conversations. This marks a big shift away from traditional search engines and towards using structured product data as the main way people discover things to buy online. If you’re an online brand or an online retailer, now is the time to prepare and adapt to this change.

Table of Contents

As more and more people use ChatGPT to discover and buy products, having accurate, complete, and well-optimised product feeds is essential to getting found.

Make sure you:

  • Make use of structured product data feeds.
  • Optimise your product attributes.
  • Ensure technical accessibility for AI crawlers.

ChatGPT Shopping means that product results can now appear in your conversation with the AI. For example, if you ask for “women’s white short-sleeved shirt for work” ChatGPT can now show detailed product suggestions. These include key details like price, availability, product features, and direct links to buy from sites like Next, Asos, Amazon, and more.

The Importance of Product Data

This only works if your website’s product data is accurate and updated in real time. Without structured data feeds, your products won’t show up.

Here’s what users see when shopping with ChatGPT:

Google Ads Help: Simplify product feed management - YouTube

ChatGPT still uses some traditional web elements too, such as Bing search results and Google’s favicon images.

This update demonstrates more than ever how AI is quickly becoming the new way people search and find products. With this update, structured and accurate data is becoming more important than traditional SEO in determining which products show up. Experts say ChatGPT’s shopping tool is different from other AI tools because it’s designed to be conversational from the start. It makes shopping easier by combining reviews, prices, and comparisons all in one conversation – no more jumping between tabs or dealing with ads.

In essence, the focus for SEO is shifting towards product data management, feed optimisation, and ensuring technical accessibility for AI crawlers, rather than solely relying on traditional keyword optimisation and link building for organic search rankings.

Future Possibilities

There are reports that OpenAI may partner with Shopify to add built-in shopping features directly into ChatGPT. This would put ChatGPT on par with competitors such as Microsoft Copilot and Perplexity, which already allow merchants to offer direct purchases through AI. Teaming up with Shopify would effectively turn ChatGPT into a complete shopping tool – from search to checkout.

To make sure your products show up in ChatGPT Shopping, here’s what you need to do:

  1. Ensure your website doesn’t block the crawler called OAI-SearchBot.
  2. Provide structured product data feeds with real-time prices, availability, and details.
  3. Optimise each attribute in your feed to rank well.

Best Product Feed Example Showcase With Downloadable Files

When people click on your product links from ChatGPT, it automatically adds utm_source=chatgpt.com to the link. This makes it easy to track visits from ChatGPT in tools like Google Analytics.

At the moment, there are no ads in ChatGPT Shopping, but that may change soon. Sponsored placements or direct checkout features could be added in future updates.

There are also challenges to be overcome. For example, ChatGPT sometimes gives incorrect information. Adapting now means you’ll be better positioned to reach customers who are already shopping through conversational AI and drive real revenue through ChatGPT in the future.

If you’d like some help and support with setting up your ecommerce website for ChatGPT shopping, or general support with SEO, CRO or Paid Search – please get in touch with one of our team at [email protected]. Comments are closed.

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