Generative Engine Optimization (GEO) Services | Gravitate
A custom design experience tailored for maximum ROI on your marketing efforts. Multi-channel, blended search strategies for full-funnel lead generation. A custom design experience tailored for maximum ROI on your marketing efforts. Multi-channel, blended search strategies for full-funnel lead generation.
We optimize your content to get featured in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Our GEO services increase your visibility in AI-driven search engines. These platforms influence buyers, recommend products, and shape brand choices. Talk to our experts today! Search behavior is shifting from Google to AI tools like ChatGPT and AI Overviews. Users now ask full questions and expect direct answers from AI-generated search results. AI tools pull answers instead of listing links. They extract responses from structured content and present them in seconds. Your brand either appears in those AI-generated answers or gets ignored. AI search visibility now matters as much as Google rankings. These tools feature brands, products, and services in structured results. Those placements influence buying decisions. 67% of people prefer ChatGPT over Google to gather information. Competitors who optimize for generative search capture those buyers. Without a GEO strategy, you miss qualified traffic. GEO gives you a competitive advantage. We structure your content using signals AI engines rely on to recognize authority. They cite your brand and give you an edge over competitors stuck in traditional search.
Trusted by Leading Companies
Generative Engine Optimization is the process of optimizing content for AI-powered search engines. These AI tools include ChatGPT, Perplexity, Gemini, Google AI Overviews, and AI Mode. GEO uses answer-first formatting, semantic markup, and natural language phrasing. It focuses on how LLMs extract, understand, and deliver information to users. These techniques increase your chances of appearing in AI-generated answers. Key GEO elements include: Generative engines scan millions of pages to pull answers. GEO ensures your content aligns with what AI looks for when creating answers.
The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales. We could not be more pleased with our partnership with Gravitate. Their collaboration, performance, and proficiency in all facets of demand generation has surpassed our expectations. We re-calibrated our growth marketing motion, obtained superior insights into our marketing metrics, and have a strategic plan to assess budget spend relative to demand generation objectives. We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.
We add machine-readable markup LLMs and search engines understand. Schema increases your chances of appearing in AI-generated responses and rich snippets. Schema acts as a direct communication channel between your content and AI engines. Strategic markup increases your chances of appearing in AI-generated results. Add Schema to Show Up in AI
Our Research Process
We research the specific queries that trigger AI responses in your industry. Our team maps high-intent questions to proven AI content formats. Our query research goes beyond traditional keyword tools. We uncover the exact phrases that make AI engines recommend brands like yours. We identify buyer-intent questions your competitors miss. This approach gives you exclusive access to high-converting AI traffic. Find AI-Triggered Keywords That Convert
Our Authority Building Strategy
We build content clusters AI engines recognize as authoritative sources. Our strategy connects related topics to show your expertise on the subject. Strong topical authority makes AI engines view your brand as a trusted source in your field. Our mapping makes it easier for your content to show in LLMs when users ask related questions. Also Read: What Is Topical Authority in SEO (And How to Build It) Build Authority AI Can’t Ignore
Our Content Optimization Methods
We rewrite existing content and create new pages using AI-optimized formatting. Our content answers user questions in formats generative engines love to feature. Content optimized for AI attracts users who don’t visit standard search results. Our search optimization places your content in AI summaries where buyers make their decisions. Also Read: AI Readability Optimization: The Key to AI Search Traffic Turn Pages Into AI Answer Machines
Our Schema Strategy
We add machine-readable markup LLMs and search engines understand. Schema increases your chances of appearing in AI-generated responses and rich snippets. Schema acts as a direct communication channel between your content and AI engines. Strategic markup increases your chances of appearing in AI-generated results. Add Schema to Show Up in AI
On-Page GEO Strategy
We apply content optimizations to your live pages. Our on-page work ensures AI engines can parse, understand, and cite your content. On-page and technical optimization remove barriers that prevent AI from sourcing your content. The right structure and formatting make your content 5x more likely to appear in AI answers. Fix What’s Blocking Your AI Reach
Our Semantic Approach
We add NLP keywords, synonyms, and entities to increase topical relevance. This improves how AI engines match your content to user queries. Semantic optimization makes your content more relevant to related topics and search queries. Stronger semantic signals expand your AI visibility without adding new pages. Boost AI Relevance Without New Content
What We Add
We add trust signals to increase your chances of citation in AI-generated answers. These cues help LLMs identify your content as reliable and worth including. Trust signals can decide whether LLMs surface your content or pass it over. Our optimization makes your content more credible and likely to appear in AI answers. Make Your Content Citation-Worthy
We apply a proven step-by-step AI optimization process. Our GEO strategy drives visibility, traffic, and leads from generative search. Each phase increases your brand’s presence in high-value moments across AI-powered platforms. Talk to Our Experts
We find the most effective opportunities to improve visibility in AI-generated results. We fix technical issues that block AI engines from accessing and surfacing your content. We map high-intent queries to formats AI engines extract and feature in their answers. We write or revise content to match how AI engines surface and present answers. We track generative search performance and update GEO strategies based on real results.
Watermark is a giant (and pioneer) in the EdTech industry and as the company grows and its portfolio expands Gravitate has been along for the ride working to build websites that reflect Watermark’s constantly shifting value and offerings while continually optimizing user experience and conversion rates. +60% engagement on key pages 8+ year partner. Performance Contracting, Inc. (PCI) is among the nation’s leading specialty contractors providing nearly thirty diverse trades to the industrial, commercial, and non-residential markets. With over 60 branch offices nationwide we were tasked with combining nearly two dozen websites into a single robust offering capable of showcasing nationwide expertise while also serving up detailed contact information depending on where potential customers are located. $750 Million Acquisition by McAfee.
Brands Winning AI Search With GEO
SaaS Companies: Software companies need visibility when customers compare products. GEO makes your software appear in AI recommendations and feature comparisons. E-commerce Brands: Online stores compete for product citations through AI search. GEO makes your products appear in AI product recommendations and comparisons. B2B Companies: Business-to-business companies need leads from AI search results. GEO positions your expertise in AI answers about industry solutions. Content Publishers: News sites and blogs want generative AI to cite their articles. GEO increases how often AI platforms reference your content. Talk to Our Experts