Key takeaways from Google Next 2024
The Luminati take Las Vegas: our experience of Google Next 2024. Gemini AI, McLaren, Google Workspace and much more!
Lumin at Google Next ‘24
The Luminati flew all the way to Las Vegas from little old Ōtautahi New Zealand and boy, were our arms tired. Just kidding – but our feet were exhausted by the end of Google Next’s three action-packed days! If you swung by booth #1733 at Google Next ‘24, you got a heaping dose of big .doc energy.
Lumin was stoked to attend Google Next in a triple capacity: as exhibitors, as sponsors, and as a Google partner. Our people were spread out across the labyrinthine conference sprawl, but could always be found at our booth handing out chocolate and pieces of PDF wisdom. Nice set up, right? Crucial insight for any prospective booth-haver: the ideal merch in an extremely air-conditioned conference is lip balm and hand cream. We experienced a lot of big dry energy.
Google Next ‘23’s stages were full of AI promises. The more cynical of us (OK, me) thought it was just hype. Eight months later, Next ‘24 proved these cynics wrong. The expo floor was full of AI-driven innovation: one highlight was the McLaren race car and accompanying racing simulator that allowed conference-goers to see what racing with AI assistance feels like. It feels fast.
And the Gemini AI announcements just kept coming. After an uncertain year of punters wavering between OpenAI and Gemini, Google’s AI creds came through loud and clear. Google’s been in the game a long time. And now the AI interface we know as “Gemini” has many niched-down faces: there’s Gemini for security operations, a Gemini-driven Google chat, Gemini for code assistance – and it’s not strictly Gemini, but the new AI-driven Google Vids for Google Workspace will do incredible things for content teams.
Watch a short recap of the Google Next 2024 keynote speech here.
The Luminati take Las Vegas
We were there to solidify partnerships and see our sponsorship come to life – but we were also there to hawk our wares. Lumin has three major tools dedicated to enabling digital transformation:
- Easy eSignatures
- Affordable NDA templates
- A PDF editor that does the heavy stuff alongside the pretty things
As a Google Workspace-integrated company, we were extremely buzzed about the Google Workspace AI enhancements like voice prompts for email, an AI meetings and messaging add-on, the aforementioned Google Vids, and much more.
If you were lucky, you might have caught the Luminati in a secret fourth capacity: videographers. Yes, we had a roving team documenting our entire Vegas trip. See the first installment below.
A huge shout out to everyone we met in Vegas – the people truly make the place. And Kings of Leon are people with great talent.
If you’re interested in continuing any of the great yarns we had over there, feel free to add Caleb or Max on LinkedIn or reach out to our sales team. And if we scanned your badge, check your email!
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