Rahul Mathur on LinkedIn: #technology | 14 comments
Google is rumored to be acquiring HubSpot for ~$30bn to $40bn. This deal may actually make a lot of sense for Google IF the product is tightly integrated with the core Google Stack.
The “dream” CRM ⭐
Today, your CRM & your e-mail client are different. Your Ads manager (Google Ads) & CRM are different. Google has already been making small strides w/ Gmail to make your inbox appear like a CRM (filters, Contacts, Tasks, Scheduling, calendar enrichment etc). The dream CRM for an SMB could be the combination of Gemini insights + GSuite (Calendar, Email, Docs etc) + data from Google Ads manager + HubSpot automations. Maybe, “email will be the new CRM” - HubSpot (”Google CRM”) would be deeply embedded in the email client & your marketing data from Google Ads would flow directly thru.
Customer base overlap 🤝
Google Ads & GSuite is sold heavily to SMBs / Tech first companies / small teams. The same audience base resonates with concepts like Inbound Marketing (which HubSpot pioneered) & hence use HubSpot (it is easy to configure). This is the “Salesforce” strategy of buying a company & driving its product thru the existing sales team. Google Ads & GSuite Sales teams would distribute one additional product (HubSpot).
Google’s AI strategy for SMBs 🛍️
So far, Google has been on the backfoot w.r.t consumer AI releases. Open AI has the lead here with ChatGPT in “Search” And, more recently, Meta has opened a new attack vector with Meta AI (LLama) embedded into WhatsApp While Google may NOT have a market leading AI product for Consumers; the Gemini + HubSpot + GSuite + Google Ads product could be the market leading AI product for SMBs. Obviously, Alphabet would first need to get clearance from the FCC to proceed with the transaction. And, only then could they even work on some of these deep integrations.
#technology Product@ValuePitch | Product Management | Product Growth The integration of HubSpot's CRM with Google's suite of tools could streamline operations like never before. Picture this: seamless data flow from Google Ads to HubSpot automations, enhanced AI insights tailored for SMBs, and a unified platform for all things customer-related. It's a game-changer that could redefine the SMB landscape and drive unprecedented growth. Can't wait to see the transformation unfold! 5k+ on X | Attention Economy | I help B2B businesses build a content driven Client Acquisition Infrastructure with X and LinkedIn within 90 days Damn. But this makes me think of anti-trust issues. Also, given Google wants people to use LESS cold email/ outbound, this makes perfect sense. SO many outbound lead gen agencies use HubSpot & if google makes their life difficult- their ads platform will be more competitive & easier to access for a lot of businesses. But we do want Google to have such power? That's the Q Product Manager with five years of work-ex across media, banking & consulting. Product + Data + Statistical Modelling!
Director of PM at Vyapar | PM Coach | Helping Aspiring PMs
If this pans out, it will definitely be worth it for Alphabet. Thanks for the valuable post. Writer | MSc Strategic Marketing @ Imperial Biz Won't it make more sense to keep the two companies separate? HubSpot already has great brand recall.
Interesting move by Google. The integration possibilities seem endless. Exciting times ahead. A good bolt-on acquisition if it succeeds Co-Founder Query Labs 💼 | 🔨 Building => Stock Market GPT and Prompt Hackers | 💰 2x Exits => AI Excel Bot ( 2023 ) | AI Query ( 2022 ) 🎓 IIT Delhi 2025 I can definitely see how a one-stop solution to most business need is a very lucrative opportunity. The tight integration will be tough to implement though given the huge scale both the companies operate in.
