5 ChatGPT Hacks I Use Every Day to Reduce My Workload
In my 18-year marketing career, I've written millions of words of marketing copy. Over the years, the struggle to come up with new, fresh ideas has always been a difficult task. Fortunately, I found a solution in ChatGPT, an AI tool that quickly gets me 80% or 90% of the way to finished work. Here are my top five hacks using ChatGPT that have helped me reduce my workload:
1. Providing a Clear Outline
As an industry-disrupting real-estate company, our advice goes against conventional wisdom. If I let ChatGPT generate without an outline, it'll give me outdated conventional advice. To prompt ChatGPT, I provide a clear outline and add three or four bullet points with the prompt, "Write me a [number]-word social media post/email in a conversational tone like [my CEO's name]." Adding our CEO's name to the prompt helps ChatGPT mimic her writing tone, cadence, and even emoji usage. This ensures that ChatGPT generates content that aligns with our brand voice and tone.
2. Generating Variations from Existing Copy
Figuring out new and exciting ways to convey the same message in copy is a struggle. To generate variations of copy I've already written, I use this prompt for ChatGPT: "Think like a digital marketer and generate four variants of this Facebook ad copy." For better results, I feed the AI with one example because I like to have some control over the initial messaging. Otherwise, ChatGPT can struggle to get the tone of our brand right if I don't give it a clear starting point.
3. Simplifying Language
People want easily understandable content in their inboxes and social media. The average American reads at a seventh- or eighth-grade level. I believe the best marketing copy should read a little below that, at a fifth- or sixth-grade level. This means short sentences and paragraphs, a conversational tone, and simple language. Hemingway used to be my favorite tool to test the reading level of my copy, but ChatGPT makes it easier. Now, I write freely and then prompt ChatGPT to change the reading level and tone for me.
4. Storytelling Made Easier
Storytelling is the backbone of psychology-based marketing. Our company is positioned as a personal brand, so I have to engage audiences with personal and emotional stories about our CEO and our successful members. To avoid the tedious task of writing long prose, I use ChatGPT to generate stories. It proved to be better at this by using its latest version GPT-4. The more specific your instructions are, the better output you will get.
5. Solving Problems with ChatGPT
Sometimes, as a marketer, you need to solve a problem but aren't sure how to test alternatives or which metrics to track. ChatGPT can help with that, too. It can generate ideas to help guide your strategy, including specific tests for optimizing landing pages, increasing sales, or lowering bounce rates. By prompting ChatGPT with details of the problem and what you want to achieve, it can provide recommendations for what to test and how to measure success. With ChatGPT, I save an average of six to eight hours a week.
By interacting with other marketers on Discord servers and in Facebook groups, I discovered more ways to use ChatGPT. Every time I ask myself, "I wonder if ChatGPT can do this" or "I wonder how I could get ChatGPT to help me with this," I unlock a new way of streamlining or optimizing my workflow.
