ChatGPT Hype Is Driving Enterprise-Grade AI Adoption, says Gartner survey
In a recent survey conducted by Gartner, it was revealed that 45% of business executives marked the current hype-cycle of ChatGPT as a significant factor behind their own enterprise adoption of AI. The survey consisted of 2,500 executive leaders. Gartner surveyed 2,544 leaders in a webinar series in March and April 2023. Its subsequent report dissected how ChatGPT and AI’s presence affects enterprise operations and goals.
The report also highlighted how 70% of organizations are currently in the “exploration” stages of generative AI research and implementation – moreover, 19% are in later pilot or production stages. Additionally, Gartner found that 68% of executives believe investment into enterprise-grade generative AI dramatically outweighs the risk. On the other hand, only 5% thought the risks outweighed the benefits.
The benefits of enterprise-grade generative AI include customer experience/retention, revenue growth, cost optimization, and business continuity. Organizations that leverage generative AI to drive transformation through new products and business models will find massive opportunities for revenue growth.
The VP Analyst suggests that autonomous businesses are "the next macrophase of technological change." The VP Analyst also explained how AI can "mitigate the impact of inflation, talent shortages, and even economic downturns." However, AI implementation still introduces new challenges for end-users. Organizations may encounter many security, privacy, and ethical considerations when implementing emerging technology.
Although initial enthusiasm can influence enterprise technology adoption, a firm should give a rigorous analysis of risks and implementation challenges. Gartner says that less than half of organizations implement such practices, while research says that 55% of organizations offer remote days, and only 22% include "meeting-free days.”
Gartner’s research could indicate that many businesses are not adopting emerging hybrid and remote workplaces, missing out on high-value workplace performance outcomes. Equally, Gartner’s more recent research could show that enterprises must also consider evolving technologies surrounding a remote/hybrid workforce.
Overall, it is clear that the hype surrounding ChatGPT is driving enterprise-grade AI adoption, but it is crucial for organizations to consider all risks and implementation challenges. Enterprises must also consider evolving technologies surrounding remote/hybrid workforce.
