Honor plans $10 billion AI investment and expands software support
Honor is committing $10 billion over the next five years to drive the AI transformation of its devices, intending to transition from a smartphone manufacturer to an AI-focused technology company.
Alpha Initiative Unveiled by CEO James Li Jian
CEO James Li Jian introduced the company’s “Alpha” initiative in Barcelona ahead of MWC 2025, describing a strategy for integrating AI across smartphones, tablets, wearables, and PCs.
Extended Software Support for Honor Magic Series Devices
As part of its broader strategy, Honor is extending software support for its Magic series devices, providing seven years of major Android updates and security patches.
Integration of AI Across Honor Devices
Honor has been working to integrate AI across its devices, recently incorporating DeepSeek’s R1 model into its Yoyo virtual assistant and search engine for smartphones and laptops.
Global Expansion and Market Challenges
While facing challenges in the Chinese market, Honor has expanded in other regions. Shipments in the Middle East increased by 67% last year, and the company gained ground in Western Europe, surpassing Samsung Electronics to become the top foldable handset maker in Q2 2023.
Long-Term Software Support and Sustainability
Honor’s focus on AI-driven devices and long-term software support aligns with its goal of building a multi-device AI ecosystem. By providing longer software support, the company aims to extend the usability of its products and contribute to sustainability efforts.
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