Gemini reveals misinformation in Google's Super Bowl TV ad ...
On February 9, 2025 local time, the 59th Super Bowl, the NFL championship game, will be held. The Super Bowl is also known as the most popular event in the American advertising industry, and various companies will be broadcasting unique and creative TV commercials. Google is also broadcasting a TV commercial for its chat AI Gemini for the Super Bowl, but Nate Hake pointed out that this commercial contains a lot of AI hallucinations.
Google faked Gemini AI output in Super Bowl ad | The Verge
Here's a TV ad that Google aired during the Super Bowl, highlighting how millions of small and medium-sized businesses are using Google Workspace Gemini for their business.
How Google AI is helping American small businesses - YouTube
However, Hake points out that 'Google's Super Bowl TV ad boasts about Gemini's hallucination,' and that the ad is a treasure trove of embarrassing material that any Google hater should dig into.'
Google's AI Super Bowl ads BRAG about plastering hallucinated facts all over the Internet
To be clear -- I'm saying the actual content of Google's ads *show* hallucinations on screen, that YOU can go find live on the web
There are 50 of these
A cornucopia of embarrassing… https://t.co/1p4irwG0N5
Hake also presents examples of Gemini hallucinations. For example, at about 52 seconds into a TV commercial, a user asks Gemini, 'A description of smked Gouda that would appeal to cheese lovers.' In response, Gemini replies, 'Gouda cheese accounts for 50-60% of the world's cheese consumption,' which Hake points out is clearly misinformation.
In Google's Wisconsin local Super Bowl ad, an AI hallucination is shown on screen:
It says *Gouda* accounts for '50 to 60 percent of the world's cheese consumption.'
Gemini provides no source, but that is just unequivocally false
Cheddar & mozzarella would like a word… pic.twitter.com/UwIBHAO4x6
In fact, Andrew Novakovic, professor emeritus of agricultural economics at Cornell University, said, 'Gouda is probably not the most widely consumed cheese in the world,' pointing out that Gemini's output is misinformation. According to The Verge, Gemini appears to be citing statistics from a website called Cheese.com.
When The Verge reached out to Google about the matter, spokesperson Michelle Wyman said, 'After the Gouda statistics were brought to our attention, we spoke with the Wisconsin Cheese Mart owner to consider how to respond. As a result, we recommended that Gemini rewrite the product description without the statistics.'
In addition, Google said it had 'updated our UI to reflect our business direction,' and has published an edited version of its video response to Gemini in which it removed the part that said 'Gouda cheese accounts for 50-60% of global cheese consumption.'
Google is scrubbing Gemini's AI hallucination from its Super Bowl ad
This after Google Cloud President @jdischler said it was *not* a hallucination
Which is it, Jerry? https://t.co/irDoFkZVZY
In addition, Wisconsin Cheese Mart had posted the misinformation output by Gemini on its website, but at the time of writing, the statement 'Gouda cheese accounts for 50 to 60 percent of the world's cheese consumption' has been removed.
Gouda Cheese Smoked – Wisconsin Cheese Mart
https://www.wisconsincheesemart.com/products/gouda-cheese-smoked
