Weekly Prompt: Google Gemini gets personal and other news
Google has recently introduced an innovative feature for its Gemini AI chatbot named "Gemini with Personalization." This new opt-in feature enables Gemini to utilize a user's Google Search history in order to provide more personalized and relevant responses. Powered by the cutting-edge Gemini 2.0 Flash Thinking Experimental model, this feature analyzes a user's query to determine if incorporating their search history could enhance the response. For example, Gemini might use previous food-related searches to suggest restaurants. Google aims to extend this personalization to additional services such as YouTube and Google Photos in the near future.
Google is mindful of potential privacy concerns and underscores the importance of user control. Users are required to grant permission for Gemini to access their search history and have the option to disconnect it at any time. Gemini also discloses the data sources it utilized to formulate its response. The feature is currently accessible to Gemini and Gemini Advanced subscribers on the web, with a mobile rollout in the works. It is supported in over 40 languages in most regions, with exclusions for the European Economic Area, Switzerland, and the UK at present. Individuals under 18, as well as Google Workspace and Education users, are not eligible to use this new feature.
Other Noteworthy Updates
1. AI Gaming Coach for Xbox
Microsoft is set to launch "Copilot for Gaming" next month for Xbox testers via the mobile app. This AI gaming coach provides tips, guides, and crafting advice (e.g., in Minecraft). While the initial launch features will be limited, Microsoft plans to refine the offering based on user feedback. The long-term vision is for Copilot to serve as a comprehensive gaming assistant across various devices.
Sources: The Verge
2. AI Custom Video Lenses for Snapchat Platinum Users
Snapchat has unveiled "Video Gen AI Lenses," which are personalized animations aligned with video clips. Users can select from various lenses (e.g., Raccoon, Fox) and Snapchat's AI will animate the captured Snap accordingly. Initially exclusive to Snapchat+ Platinum subscribers, Snapchat intends to enhance user engagement and potentially boost Platinum subscriptions. These AI lenses are anticipated to be accessible to all users in the future.
Source: Social Media Today
3. Enhancements in LinkedIn's AI Ad Targeting
LinkedIn has expanded its AI-powered Predictive Audiences tool, which constructs audience profiles using AI modeling based on user data and LinkedIn insights. The tool now encompasses company lists and retargeting sources, augmenting targeting capabilities. This development is especially beneficial for B2B marketers, enabling refined exclusions and expanded business profiling. Early adopters leveraging Predictive Audiences for lead generation have reported a 21% decrease in cost-per-lead, showcasing the advantages of AI-driven ad targeting on the platform.
Source: Social Media Today
