Google Gemini Strategy: A Unique Approach to AI Services

Published On Sat Apr 26 2025
Google Gemini Strategy: A Unique Approach to AI Services

Google Gemini among the top three AI services, with 350 million monthly active users

Details about Google’s Gemini user base have been revealed in an unceremonious fashion, indicating that the brand’s AI chatbot has garnered approximately 350 million monthly active users and 35 million daily active users as of March 2025. The Information uncovered court documents from an ongoing antitrust case involving the company, which revealed that the Gemini chatbot saw user growth from 9 million daily users or 90 million monthly in October 2024, to approximately 35 million daily users by early 2025.

AI Landscape

Google Gemini has proven popular among AI aficionados; however, it trails behind the AI heavy hitters such as OpenAI’s ChatGPT and Meta AI services in terms of user figures. Analysts project that ChatGPT has now exceeded 600 million monthly active users and 160 million daily users, though these figures have not been confirmed by OpenAI. Currently, the last official figures announced by OpenAI CEO, Sam Altman, were 500 monthly active users in early April. The executive also bantered with a TED interviewer on April 11 about the idea that OpenAI had doubled its user base and hit one billion weekly active users, PCMag noted. Meanwhile, figures for Meta AI are at approximately 700 million monthly active users as of January 2025, up from almost 500 million monthly users in September 2024.

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Unique Strategy

Though all of the AI services are seeing rapid growth, pundits indicate that Google has a unique strategy from its competitors to deploy its Gemini technology. Many AI tools require users’ participation by either accessing the web page or downloading the application. However, Google has done its diligence to embed Gemini into its already available ecosystem, so users already have access. These include its Google Workspace apps and the Chrome browser, in addition to collaborations with Samsung to bring Gemini to Galaxy smartphones and computing OEMs to create Chromebooks with Gemini running natively, Gadgets Review noted.

Recent Developments

Google announced Wednesday that it has reached an agreement with the Associated Press to build “a feed of real-time information” in Gemini. Details about the project are light at the moment but it appears as though it could at least partially mimic the functionality of Perplexity AI or ChatGPT Search. There's no word yet on when the feed will actually roll out for users. “As we develop new AI offerings and product, we’re identifying specific types of information and data that can help improve our products and services for people everywhere,” Jaffer Zaidi, Google’s VP of global news partnerships, wrote in the announcement post. “This [new feed] will be particularly helpful to our users looking for up-to-date information.”

Future Initiatives

Starting later in 2025, yelling at your TV will finally accomplish something thanks to a new Google initiative announced Monday ahead of CES 2025. The company plans to incorporate its Gemini AI models into the Google TV experience as a means to “make interacting with your TV more intuitive and helpful.” Google claims that this “will make searching through your media easier than ever, and you will be able to ask questions about travel, health, space, history, and more, with videos in the results for added context,” the company wrote in its announcement blog post.

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Upgrades and Developments

Less than a year after debuting Gemini 1.5, Google's DeepMind division was back Wednesday to reveal the AI's next-generation model, Gemini 2.0. The new model offers native image and audio output, and "will enable us to build new AI agents that bring us closer to our vision of a universal assistant," the company wrote in its announcement blog post. As of Wednesday, Gemini 2.0 is available at all subscription tiers, including free. As Google's new flagship AI model, you can expect to see it begin powering AI features across the company's ecosystem in the coming months. As with OpenAI's o1 model, the initial release of Gemini 2.0 is not the company's full-fledged version, but rather a smaller, less capable "experimental preview" iteration that will be upgraded in Google Gemini in the coming months.