Google considers charging for enhanced searching and AI features
Google is reportedly considering charging for the use of its AI features. It is exploring multiple options in plans to paywall certain of Google’s Gemini AI features, the FT reported, potentially including AI-enhanced web search. This could mark a significant change in strategy for Google, although certain paid AI features are already listed as part of the company’s top Google One subscription.
Google One Subscription Tiers
At lower levels, Google One unlocks cloud storage beyond the 15GB included with a basic Gmail account. But at the £18.99 a month tier, as well as 2TB cloud storage, Google One includes Gemini Advanced and “Gemini in Gmail, Docs and more.” Google details on its website that Gemini in Gmail uses a chatbot side panel to generate emails and provide summaries for emails received.
Future of AI Experiences
Gemini in Gmail is currently a Workspace Labs feature available to beta testers rather than the wider public. Google explains that the experience could differ for the AI users and non-users in the future. Those with Gemini in apps such as Gmail see a star-like icon in the desktop app’s top interface bar, which opens the Gemini AI panel. Those who don’t have access to the AI don’t see this button. Gemini Advanced, another premium AI feature, unlocks access to the Ultra 1.0 AI model, allowing users to perform highly complex tasks like coding, logical reasoning, and collaborating on creative projects.
Google’s Statement
Google clarifies that the pay-for-AI approach is not a shift towards an ad-free model. The company states that advertising and gathering user data for targeted ads remain essential for their revenue. Google is continuously building new premium capabilities and services to enhance their subscription offerings without moving towards ad-free search experiences.
Comparison with Microsoft’s Approach
Microsoft also follows a similar path in offering paid AI features in its Copilot Pro subscription, which includes AI usage in Office suite apps like Excel, Word, and PowerPoint. The subscription provides faster and less limited generation of images using OpenAI’s Dall-E 3 image AI.
Recent Developments
Google launched a rival Gemini image generation service but faced criticism and subsequently shut it down. The company acknowledged the shortcomings and committed to improving the service. On the other hand, Nokia's bid to acquire Infinera showcases the growing investment in data centres to support the rise of artificial intelligence. The deal positions Nokia to benefit from the increasing demand for infrastructure to cater to AI technology.
