Hendrick's Gin launches spoof chatbot campaign
Hendrick's Gin has launched a humorous campaign to parody OpenAI's ChatGPT and other generative AI chatbots. The campaign's protagonist is Elliot, an English-accented spokesperson posing as a human chatbot that can only rely on his limited human brain for information.
Elliot answers questions and recites poetry on Instagram Live
Elliot appeared on an Instagram Live session where he answered questions from fans and recited poetry while enjoying a gin and tonic. Although Elliot is a spoof character, his launch reminds users that human interactions and personal connections are irreplaceable and often unpredictable.
Hendrick's Gin's previous campaigns
The brand has previously launched similar campaigns around popular technology, including 2019's voice-activated speaker Horatio and a fake streaming service to play off the rise of connected TV.
