Super Bowl 2025 commercials: Budweiser, Google and more ads ...
Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece, according to CNBC. Philadelphia news 24/7: Watch NBC10 free wherever you are
Exciting Lineup of Commercials
This year’s lineup of commercials touches on everything from smart glasses to pizza rolls. Viewers can also expect to see a lot of artificial intelligence-related spots.
AI Takes Center Stage
“AI is coming. If it’s not already here in almost every business, it will be coming like a freight train,” Mark Evans, executive vice president of sales for Fox Sports, told The Hollywood Reporter. “So you will see some more AI focused creative, which I think intuitively would be expected.”
Premiering Ads
As is typical these days, many advertisers begin to post Super Bowl teasers and sometimes premiere their full new ads before game day even begins. Two released ads — one from Hims & Hers and one from Google — have already faced some scrutiny.
Highlighted Commercials
Here is a look at some of the buzzy ads slated to run on Sunday.
Google's Original Gemini Ad
Google’s original Gemini ad about cheese was no Gouda. The ad, which touted the AI model’s utility for small businesses like the Wisconsin Cheese Mart, showed Gemini wrongly generating a description for Gouda cheese that claimed it accounts for “50 to 60 percent of the world’s cheese consumption.”
Budweiser's Clydesdale Foal Ad
Anheuser-Busch’s ads are considered a Super Bowl staple. This year’s Budweiser spot shows a Clydesdale foal who is told it’s “still too little” to join the company’s beer run.
Meta's AI-powered Ray-Ban Smart Glasses
Chris Pratt, Chris Hemsworth and Kris Jenner star in this commercial for Meta’s AI-powered Ray-Ban smart glasses, which featured a nod to the banana duct-taped to a wall that famously sold for $6 million at an art auction last year.
Booking.com's Muppets Ad
Kermit the Frog, Miss Piggy and their fellow Muppets are searching for their ideal vacation stay in this ad for Booking.com.
Coors Light Sloth Ad
Lethargic sloths face a series of mishaps, struggling to make it through a “case of the Mondays” until they receive a case of Coors Light beers.
Stella Artois Twin Ad
David Beckham learns he has a twin by the same name, dubbed “Other David” by his parents. He pays his brother (played by Matt Damon) a visit across the pond, where the two awkwardly bond over a bottle of Stella Artois.
