What to expect from WWDC 2024: iOS 18, macOS 15 and so much AI
Apple’s annual World Wide Developer Conference kicks off on Monday at 10 a.m. PT/1 p.m. ET with the standard Tim Cook keynote. Whereas last year’s event will be remembered as the event that finally introduced the world to the Vision Pro, the company is hoping to make WWDC 2024 even more memorable as it finally spells out its generative AI plans. Some things we can expect: a big Siri refresh, Mail with an injection of Apple’s Ajax LLM to offer email reply suggestions, and even a new look — and new features — for Apple Photos.
You’ll find information on how to stream the event live over here.
What to Expect from WWDC 2024
WWDC’s opening salvo is different from other Apple keynotes, in that it’s the kickoff to a weeklong online and in-person event, running from June 10 to 14. The company began opening things up more to the public during the pandemic, but it’s important to remember the reason for the season: Much like Google I/O and Microsoft Build before it, the true purpose for the event is showcasing the latest updates for developers.
Concern that Apple has fallen behind on gen AI has been enough to prompt Cook to promise big things on shareholder calls. In fact, the CEO made the decision to comment on future plans. In May, he promised that the company would “break new ground” on generative AI, adding, “We believe it will unlock transformative opportunities for our users.”
Generative AI and Apple
Will Apple’s bid to break new ground be, in fact, groundbreaking? I anticipate it will be big on promises for developers, highlighting how generative AI will affect future versions of the company’s various operating systems — with a focus on iOS. Rumors around Apple’s approach to the world of large language models have been swirling around for some time now.
Early reports suggested the company was meeting with Google about potential Gemini integration for iOS. That would be a huge win for Google, with the model playing a key role in two operating systems that account for a combined 96% of the global mobile operating system market. More recent reporting, however, has pointed to a partnership with OpenAI. Much like I/O before it, I would anticipate being sick and tired all the AI talk by the time the company is finished.
iOS 18 and macOS 15 Updates
Following the collapse of its electric car project, Apple reportedly shuffled a number of employees into its internal generative AI efforts. Given how fresh that news is, it’s safe to say that the company is still trailing the competition there. With that in mind, I anticipate that a lot of the AI-related news will come off the back of its OpenAI deal.
Along with that partnership, expect iOS 18 to be the centerpiece of the event. There’s a lot riding on what is reportedly “one of the biggest iOS updates — if not the biggest — in the company’s history.” It’s going to be so big, in fact, that Sarah took time out of her busy schedule to collate the rumored updates.
macOS 15 and More
Apple announced that RCS (Rich Communication Services) is coming to Messages, to make Android users feel slightly less bad — still green bubble, mind. Reports suggested it would arrive last fall, but that ship has obviously sailed. This coming fall, on the other hand, seems like a fine bet, especially with the whole DOJ thing looming.
Every time Tim Cook says “AI,” an investor gets their wings. While iOS is undoubtedly going to be the big operating system focus, Apple’s still got news in the works for desktop. We’ll be getting the official name for macOS 15. What’s the most AI California place name? Alameda? Alcatraz? RodAI Drive?
A lot of the iOS updates should also make their way to macOS, including those in Siri, Notes and Safari. Apple’s office apps are said to be getting a gen AI boost, as well. That includes assistance in Pages, Keynote and developer environment app Xcode.
Conclusion
System Settings will be continuing Apple’s longstanding project of turning macOS into iOS, with a design refresh. Apple should be overhauling some key accessibility features, as well. And don’t forget the most exciting update of all, some big design changes to Calculator — the app most of use but somehow never manage to think about.
While the last few years have showcased key hardware updates, owing to developments in Mac silicon and last year’s headset preview, WWDC is not a hardware event. In fact, the latest buzzing from the rumor mill points to a keynote presentation that’s very light on the hardware. Bloomberg is now even suggesting the event will be entirely devoid of new hardware.
