From Social Media to AI Training: Meta's Strategy Revealed

Published On Fri Sep 20 2024
From Social Media to AI Training: Meta's Strategy Revealed

Your old Facebook and Instagram posts were probably used to train Meta's AI models

Meta recently admitted to scraping public posts and photos outside of the EU dating back to 2007 to train its AI models. Users in the European Union can opt out of having their data used to train Meta's AI. However, that option is not available in the US. If you're concerned about the data being used, here's what you can do.

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What Meta has been doing

The company has been scraping public Facebook and Instagram data, including posts and photos, of adults dating back to 2007. This data is used to train Meta's AI models. Melinda Claybaugh, Meta's global privacy director, confirmed this during an inquiry in Australia.

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While users in the European Union have the option to opt out of having their data used for AI training, this choice is not available to users in the US or Australia. To prevent your posts and photos from being used for AI training, ensure your audience settings are not set to "public."

Training data and privacy

According to Meta's privacy center, public posts and comments on Facebook and Instagram are used to train generative AI models. However, posts or comments with an audience other than Public are not used for this purpose.

Meta's approach to AI training

Meta's chief product officer, Chris Cox, stated that they do not train their AI models on private content shared among friends. Instead, the focus is on public content like art, fashion, and culture. Meta may also use interactions with AI features and conversations with AI characters to improve their models.

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The company is also considering partnerships with news publishers to access more training data, such as news, photos, and videos. Competitors like Google and OpenAI have already formed similar partnerships for training data.

For more details, you can read the original article on Business Insider.