ENCO Integrates ChatGPT AI into its Platform
ENCO is set to introduce two new AI products at the upcoming 2023 NAB Show. The new products, named AITrack and ENCO-GPT, are inspired by ChatGPT technology which will allow for language responses from text-based queries. This will be added to automated TV and radio production workflows, which promises to make broadcasting simpler and more efficient than before.
Ready for Use
ENCO President, Ken Frommert, says that the solutions are ready for use. "AI can be thoughtfully integrated into products like AITrack and ENCO-GPT to solve problems and create new opportunities for broadcasters today," he said. "It is quick to rollout, free of labor-intensive integrations and fully functional for automated broadcast production workflows."
Improved Automation
AITrack is designed to integrate with ENCO's DAD radio automation system. This will aid in generating and inserting voice tracks between songs. Automated voice track insertion can include identifying the song and artist of the previous song, introducing upcoming songs, communicating station IDs, or providing localized news and weather content. Users can adjust the length of each automated voice track. AITrack leverages ChatGPT and synthetic voice engines to produce natural-sounding and engaging content between songs.
The second solution, ENCO-GPT, will simplify copy creation within TV and radio broadcasts and program streams. The technology automatically creates ad copy on behalf of sponsors. For example, a producer can leverage ENCO-GPT to produce audio content for an auto dealership that committed to a recent media buy without producing their own ad content. ENCO-GPT ingests text from the producer with details on an upcoming special sale, with highly accurate, immediate turnaround of synthetic speech that is ready to air. ENCO-GPT can also summarize news stories to fit a specific run time in a broadcast schedule by condensing a lengthy written news article into a few sentences. It can even inject breaking news updates within live ad breaks.
Future Opportunities
Frommert sees an opportunity to go bigger with both solutions, especially in the case of ENCO-GPT. "We see opportunities to convert a morning or afternoon drive radio show into a short-form podcast, or summarize an 11 pm local news program for the TV station's website," he said. "ENCO-GPT offers a compelling glimpse into the future of content repurposing by summarizing long-form segments into smaller bites. It offers our customers a seamless way to publish content in diverse forms."
Virtual Production Studio
ENCO has also built a virtual production studio on its NAB booth, using real-time compositing tools from Unreal Engine-based Qimera. One of several ENCO partners on the booth, along with Benztown, NewsBoss, and StreamGuys. The virtual set will leverage augmented reality graphics to call attention to products from ENCO and its partners while inviting users to step inside the Qimera VR/AR/XR/MR universe.
If you're interested in learning more about these solutions and other broadcasting technology innovations, make sure to stop by ENCO's booth W1743 in the West Hall of the LVCC during the 2023 NAB Show in Las Vegas from April 16-19.
