Chrome may nudge users to 'Try Gemini' AI with Notifications
After integrating Google’s AI assistant, Gemini, into the address bar and rebranding the prompt, Google is now putting it in a more prominent place for users to discover and use AI in the Chrome browser. Chrome Canary has started sending notifications to users to “open Gemini” from the tab bar and try it out.
The notification reads, “Gemini can help you write, plan, learn, and create things more easily. Easily chat using voice or text with a tool that can do more for you,” with options for “Got it” and “Remind me later.” This new feature can either redirect users to the Gemini app page in Chrome or launch the Gemini Live interface.
Google's Approach
Google is working to make Gemini Live part of the profile selector to personalize the user experience. The feature is expected to improve user interaction by providing real-time AI assistance within the browser.
Google’s plan with Chrome’s “Try Gemini” prompts is simple. They want to make their AI assistant, Gemini, a regular part of how users use the web. By placing easy-to-find buttons and notifications within Chrome, they hope users will start using Gemini for everyday tasks like writing, searching, and planning.
They aim to show users how helpful AI can be right inside the browser, making it less of a separate app and more of a helpful tool that’s always there when needed while browsing.
Comparison to Microsoft
Google seems to be catching up to Microsoft when it comes to AI assistant integration in browsers. Microsoft has integrated Copilot deeply into the Edge sidebar, offering options to push notifications to users based on context. Google Chrome, on the other hand, will likely have the Gemini experience integrated into the browser soon, but the exact timeline is unclear.
In addition to pushing Gemini via popups in Chrome, Google has also resumed work on limiting third-party cookies in the Chrome browser. The company is testing blocking third-party cookies by default in incognito mode. Furthermore, Chrome could soon get a revamped “Delete browsing data” dialog with a new UI and significant changes.
What are your thoughts on Google’s push for Gemini via popups in Chrome? Share your opinions in the comments below.
